Searching for Jumbo – an Elephant in the Archive

The body of Jumbo the elephant

In honour of the recent documentary entitled Attenborough and the Giant Elephant, we’ve delved into the archive to share these lesser seen Jumbo gems.

Captured as a calf in the Sudan, Jumbo toured with Menagerie Kreutzberg in Germany and was exhibited at Jardin des Plantes in Paris before arriving at Regent’s Park Zoological Gardens in 1865(he was traded for a rhino, fulfilling London Zoo’s desire to have both an African and an Indian elephant in their collection). He became a great favourite with visitors, giving rides to children on his back. Amongst the treasures in the archive is an original handwritten letter from Jumbo’s keeper Matthew Scott, accompanied by a photograph, replying to a fan enquiring as to circumference of the elephant’s feet.

JUMBO / LETTER

Jumbo the elephant at Regent's Park, 1865

Jumbo the elephant in his younger days

When P.T Barnum, the American showman and businessman, purchased Jumbo some seventeen years later in 1882 for £2,000, there was widespread public outcry in England, summarised in this cartoon by Alfred Bryan, published in March of that year, with the caption “If you take Jumbo, Mr Barnum, and he should revenge himself, don’t expect any sympathy from the English people.” Punch magazine cheerfully published a cartoon suggesting Barnum take an altogether different beast, the MP and atheist Charles Bradlaugh(caricatured as an incalcitrant wild boar), instead of the much loved Jumbo.



Jumbo’s departure from England was covered in great detail in the press; the logistics of transporting such a large cargo even to the docks, let alone across the Atlantic, aroused great interest. Pleasingly for the English, Jumbo showed great patriotism in his reluctance to leave the country, with much cajoling required.

Jumbo the elephant: on the way to St Katherine's docks

On Jumbo’s departure from Millwall docks, Mr. A.B Bartlett the superintendent of the Zoological Gardens gave a speech, quoted at the time in The Illustrated London News, which interestingly alluded to Jumbo’s occasional violent outbursts.  “He was an extraordinarily good-tempered beast…at the same time he was subject to periodical outbreaks, which from his immense strength made him, although the most amicable, the most dangerous animal Mr Bartlett had ever known.”




Barnum reportedly recouped the money from the purchase within just three weeks with the takings from exhibiting Jumbo in America. Jumbo became a star attraction, and on 30th May 1884 took part in a publicity stunt by Barnum, where 21 of his elephants marched across the newly built Brooklyn Bridge, to assure members of the public that the bridge was safe following a stampede just six days after the bridge was opened, in which 12 people were crushed and killed during a panic.

Jumbo died in tragic circumstances when hit by a train at a marshalling yard in Ontario, Canada in 1885. Barnum encouraged a story that suggested Jumbo has died trying to protect a junior elephant, Tom Thumb, from an oncoming train, but examination of Jumbo’s bones in Attenborough’s documentary suggest a less altruistic version of events, where Jumbo may have died simply whilst trying to escape from the train himself.

Even in death, Jumbo was a source of fascination and revenue; The Graphic depicted the plans to have Jumbo’s hide stuffed and displayed, with his skin reportedly being stretched to enhance his stature even more. The Graphic reported that the day after Jumbo died, “Mr Ward of Rochester, New York State, aided by half a dozen butchers, skinned the monster in three pieces, which were placed in a warm bath of salt and alum, and together with the bones, sent off to Rochester, where a special house was constructed in which to mount the skin and skeleton.”

His skeleton was sold separately and also exhibited, with his heart being sold to Cornell University. Poor stuffed Jumbo continued to tour as a stuffed exhibit for two years, when he ended up on display at P.T. Barnum Hall at Tufts University, Massachusetts. In 1975 much of stuffed Jumbo was destroyed by fire, but his bones, stored separately in the American Museum of Natural History in New York City, escaped destruction and proved a valuable asset in Attenborough’s research for his documentary.

Poster for P.T. Barnum & Circus featuring

Jumbo the elephant stuffed

The diverse material in the archive here at Mary Evans offers a fascinating on-the-spot look at how Jumbo was portrayed in the British press at the time, and is a compelling evocation of the great public interest that was taken in Jumbo.

ELEPHANT/JUMBO SCRAP

The GREAT Mary Evans Christmas Gift Guide

Tatler Christmas Shopping Guide

Combing the archive to reveal this season’s best buys for all the family.

We’re sorry but it’s becoming unavoidable.  There are just eighteen oh-so-short shopping days to go until Christmas.  As panic buying sets in the length and breadth of the country, FEAR NOT, for help is at hand.  Fling away those gift guides in Sunday supplements, forget about jostling for a parking space in Westfield, throw caution to the wind and CANCEL that Amazon Prime subscription. You don’t need it.* We’ve trawled through history itself in order to help you solve any festive gift-giving dilemmas.  Read on for some vintage inspiration and watch your family’s faces light up this Christmas.

*Did we mention you WILL need a time-travelling machine?

For discerning Uncle Jeremy, the ultimate in loungewear – a velvet smoking jacket from Peter Robinson with silk collar, cuffs and frogging.

Advert for Peter Robinson, gentlemen's clothing 1895

For your tech-loving teenage son – the twin-lens artist hand camera from the London Stereoscopic Company.  He’ll be extra-impressed that it’s the same one used by the Princess of Wales.

Top of any little girl’s wish-list – a toy roadside pub.  Yes, that’s right.  Complete with beer pumps, ashtrays and pork scratchings , this boozer offers instruction in basic arithmetic courtesy of the darts board.

For dear mother, what can be more thoughtful than an electric vacuum cleaner or state-of-the-art Frigidaire?  No more daily shopping, no more drudgery of carpet beating.  Now she can clean carpets all day to her heart’s content.  How kind of daddy.

Frigidaire fridge advert

Stumped again about what to buy Aunty Irene?  The answer is staring you (quite literally) in the face.  Who doesn’t want a cat telephone cosy from Selfridges in their life?  Aunty Irene need fret no more about her phone getting chilly during those winter months.

Cat telephone cosy from Selfridges, 1919

For seven-year-old Nicholas, a Tri-ang model motor car is just the thing.  But how to choose between the Rolls Royce, the Brooklands or the Chevrolet Regal?  Buy all three (they’re just £15 15 shillings each) and you needn’t feel so guilty about packing him off back to Harrow on Boxing Day.

Advertisement for Tri-Ang toy model motor cars

Ever since Grandpapa singed his moustache while using a toasting fork, the need to modernise has been apparent.  Treat him to this 1909 Elkington plate stand and lamp for making flame-free crumpets and toast at the breakfast table.

Stand and lamp for making toast 1909

For that opinionated great-aunt you loathe.  Buy her a horrific dinner gong or match holder.  Do be mindful that these will be re-gifted back to you in her will when she pops her clogs.

Chain smoking Aunty Lil would love a new Ronson lighter.  And why not also buy her a Perfu-mist scent dispenser at the same time?  We can only hope she doesn’t get the two muddled up after one too many gin and dubonnets.

Advertisement for Ronson lighters, 1931

For the newest member of the family, how about a winter bassinette or a wooden horse on wheels from the 1888 catalogue of Dunkley’s of London and Birmingham?  Strictly no actual playing with them though; it’ll seriously affect their valuation on Antiques Roadshow in 130 years’ time.

And finally, you know last year, when your sister bought you that Brian Connolly CD for Christmas and you vowed revenge?  Remember when you dreamed of finding a present that would give her nightmares at night?  Here you go.

Pssst… for actual Christmas presents you can buy today featuring Mary Evans images, visit; Prints-Online.

Sprucing Up – The History of the Christmas Tree

Bringing home the Christmas tree

On 23 December 1848, The Illustrated London News published an engraving by J. L. Williams of Queen Victoria, Prince Albert and their five children gathered around a twinkling Christmas tree at Windsor Castle.  The publication of the picture was to mark the defining moment for the Christmas tree and within a short few years, it had, despite Dickens dismissing it as, “the new German toy,” become a widely adopted and accepted part of festive celebrations in Britain.  But the history of the Christmas tree stretches far further into previous centuries.  Allow our timeline to take you on a pine-scented journey back in time.

Christmas Tree

8th century – European legend attributes the origin of Christmas trees to the English St. Boniface, aka Winfrid of Crediton, a missionary in Germany.  Its rather grisly genesis stems from Winfrid’s chopping down of a tree before a crowd of barbarians, used previously as a site for human sacrifices.  According to legend, the blood-stained tree, “fell like a tower, groaning as it split asunder” but close by, a young fir tree stood miraculously unharmed leading Winfrid to lecture his audience, “This little tree, a young child in the forest, shall be your holy tree tonight”


ST BONIFACE/SACRED OAK

1533 – There is a belief, particularly in Germany, that Martin Luther invented the custom.  One Christmas Eve he was so apparently moved by a firmament of shining stars that he recreated the spectacle for his family by standing a young fir tree in their darkened house and placing candles on its branches.

1605 – The earliest authentic record of Christmas trees as we known them today is in a manuscript in which a Strasbourg merchant wrote, “At Christmas, they set up fir trees in the parlours of Strasbourg and hang thereon roses cut out of many coloured paper, apples, wafers, gold-foil, sweets etc.”

Martin Luther with his Family and their Christmas Tree

1737 – A member of the University of Wittenberg describes a country lady who distributed little trees bearing lighted candles to children, together with gifts laid beneath them.  Later in the century, Samuel Coleridge visited Germany and was intrigued by the delight his hosts took in their Christmas tree, which he described as, “a pleasing novelty”.

1800 – Queen Charlotte, German wife of King George III, hosts a children’s party at which a large yew tree is centre stage, decorated with, “bunches of sweetmeats, almonds, and raisins, in papers, fruits, and toys, most tastefully arranged, and the whole illuminated by small wax candles.”

Decorating the Christmas tree, 1938.
1820s
– In the household of Queen Caroline, maligned consort of George IV, Germans set up Christmas trees bright with candles and hung with presents for English children of the palace.

1840 – A thriving market for pine-tops are sold at a market in Manchester by German immigrants.

CHRISTMAS/TREE DUG UP

1841 – Prince Albert introduces a bedecked tree into seasonal royal festivities writing, “Today I have two children of my own to give present to who, they know not why, are full of happy wonder at the German Christmas tree and its radiant candles.”

1845 – First illustration of a Christmas tree in The Illustrated London News on 27 December 1845 accompanying a report on a celebration given by the London Mission Society at the Temperance Hall in Cripplegate for the benefit of 400 London children.  Their enjoyment “was crowned especially by the exhibition of a German Christmas tree, or Tree of Love, which was erected upon the stage of the Hall.”

Christmas tree at the Temperance Hall, 1845

1848 – One of the ILN’s most famous pictures is published in its 23 December issue and leads to the popularisation of the Christmas tree.  The engraving is accompanied by the following explanation of the tree as, “that which is annually prepared by her Majesty’s command for the Royal Children.  Similar trees are arranged in other apartments of the Castle for her Majesty, his Royal Highness Prince Albert, her Royal Highness the Duchess of Kent, and the Royal household.  Her Majesty’s tree is furnished by His Royal Highness Prince Albert, whilst that of the Prince is furnished according to the taste of her Majesty.”

Queen Victoria's Christmas tree

1851 – Although Christmas trees have been introduced to America by German immigrants in Pennsylvania, the tradition becomes widespread in this year when a woodsman called Mark Carr begins selling trees from Catskills at what will become Mark Carr’s Corner in New York.

1854 – A giant Christmas tree is erected at Crystal Palace.  Christmas trees for sale in Covent Garden market pictured in The Illustrated London News.

Christmas trees in Covent Garden Market, London

1864 – William Chambers writes of the Christmas tree, “the custom has been introduced into England with the greatest success”

1914 – On the Western Front in December 1914, small decorated Christmas trees are used as signs of a temporary truce by German soldiers.


CHRISTMAS TRUCE 1914 WW1

1930 – Artificial Christmas trees were made from dyed goose feathers in 19th century Germany, but in 1930 a British-based Addis Housewares Company created the first artificial Christmas tree made from brush bristles. The company used the same machinery that it used to manufacture toilet brushes.  (Aluminium foil Christmas trees appear in America in 1958).

1947 – A large Christmas tree is gifted to Britain by the city of Oslo as a token of gratitude for British support to Norway during the Second World War.  Given annually, the tree is the central focus of Christmas carol-singing in Trafalgar Square every year.

TRAFALGAR SQUARE TREE

2017 – Mary Evans Picture Library has almost 2000 pictures on their website charting the legends and history of Christmas trees

Christmas Tree Shopping

 

Postcards from the nursery: the collection of Peter & Dawn cope

The magical collection of postcards and ephemera amassed by Peter and Dawn Cope has been represented by us here at Mary Evans for almost eight years.  We quizzed its owners, the authors of ‘Postcards from the Nursery’ (Cavendish Publishing, 2000) on the origins of this incredible archive.  Read on to discover more:

 

Children with tangled kites
What sparked your interest in postcards and their illustrators?

Good question. It comes down to the fact that Dawn trained as an architect and I was trained as a graphic designer, so we love visual imagery. In the early seventies when we were raising our family, we were attracted to a very shabby copy of Kate Greenaway’s ‘A Apple Pie’ at the Saturday antique market held behind The Standard pub in Blackheath. From there we built up an good collection of Greenaway books which were fashionable at the time.

Then we began to attend book auctions at Sothebys, then held at Chancery Lane. Here we met plenty of book people who opened our eyes to other illustrators including Willebeek le Mair, Charles Robinson, Rackham, etc, etc. I recall that we bid for and bought for £470 a set of 10 watercolours by Millicent Sowerby, illustrated by her for publication in Humphrey Milford children’s annuals. This led us into collecting 1920s children’s books.

On a rainy holiday trudging round a market in Truro we stumbled on a postcard album brim full of postcards illustrated by Humphrey Milford artists like Lilian Govey, Eileen Hood, Susan Pearse and Millicent Sowerby. Contained in the album were 500 postcards sent to two children living in Plymouth by their parents (who were away a lot) and their grandma. This fed our appetite for more, so countless postcard fairs then ensued.

Nursery land

It’s a pretty extensive collection. Do you know how many postcards you have?

About 10,000.

And are you still collecting?

Yes. The collection has broadened to include various artists and publishers whose illustrative work epitomises social taste and the activities of the period 1900-1930 – the years covered by our collection.

Do you have a particular favourite illustrator?

One of our many favourites is Florence Hardy, sister of Dudley Hardy and daughter of marine painter Thomas Bush Hardy. She trained at the Sorbonne as a miniaturist. But by the time she graduated there wasn’t much demand for miniature painting. And when her father drank himself to death in 1897 leaving his new young wife (formerly the family housemaid) with a baby, Florence was obliged to seek work as a postcard and greeting card illustrator, to support the large family. I was told she worked with a magnifying glass. If you look at one of her postcards you will appreciate that it is carried out with the precision of a miniaturist.

Pub: Humphrey Milford, 'Postcards for the Little Ones'. Sky Fairies series. Fairies frolicking in the sky. Artist: Amy Millicent Sowerby Date: 1920

A lot of postcard artists in this genre were women. Why do you think this is?

There is a section on the rise of women artists in our book (see pages 22-25). Briefly, towards the end of the nineteenth century more girls had the freedom to attend art school at a time when women were campaigning for greater independence. Enterprising women, mainly from the middle class, found that they could combine freelance commercial illustration without compromising their family duties. And when World War 1 came along they contributed to the war effort by creating patriotic postcards featuring children, aimed at spreading propaganda to the youngest members of society.

Four little girls dressed in identical red capes and carrying matching fur muffs step out looking very festive. Date: c.1920

Did you meet any of the artists featured in ‘Postcards from the Nursery’?

We met Molly Brett, René Cloke, Kay Nixon, Susan Pearse, Joyce Plumstead, Jenifer Rickard and May Smith. We also met many of the next generation whose artist relatives were by then deceased.

Other than postcards, do you collect any other types of ephemera?

Post-Victorian greeting cards (many illustrated by our favourite postcard illustrators)
Illustrated children’s books including:

Dean’s Rag Books and Rag Sheets 1902-1940 (about 300+ rag books and 100+ rag sheets) Miniature children’s books published by Humphrey Milford (about 300 books)
Kate Greenaway (extensive collection)
Henriette Willebeek le Mair (extensive collection of books, postcards and china)**

Paintings and drawings by children’s book artists including:

Florence Mary Anderson, Maude Angell, Honor Appleton, Edith Berkeley, Edna Clarke-Hall, Muriel Dawson, Charles Folkard, Lilian Govey, Kate Greenaway, Florence Hardy, Helen Jacobs, Helen Grace Marsh Lambert, Ethel Larcombe, Joyce Mercer, Ethel Parkinson, Susan Beatrice Pearse, Rosa Petherick, Agnes Richardson, Millicent Sowerby, Fred Spurgin, Margaret Tarrant, Dorothy Wheeler.

Nursery china
Penguin Books published 1960-1980 (about 2200 books)
Books on art and design

**During the nineteen seventies and eighties I acted as design consultant to a London-based publisher,
reproducing the illustrations of Henriette Willebeek le Mair into books and on to porcelain in a more modern format. As a result we were introduced to the son of her original publisher, Augener. He sold me several signed limited edition copies of her famous books.

Do you have any plans for your collection?

Our prime concern is deciding how best to keep the collection intact after we depart. Currently we are at an advanced stage of building a Filemaker database for the postcard collection which may be extended to our greeting cards and other ephemera in due course. Ideally, we will want to sell the collection as a single entity to a university library or national institution either in the UK or abroad.

Delineator July 1929 - Cover in Art Deco style depicts a woman by the sea with cruise liner. Date: 1929

Have you ever considered an exhibition?

We have held a successful three month exhibition entitled ‘Postcards from the Nursery’ at Bethnal Green Museum in 1979, which was widely reviewed in the national press. One of our guests was Susan Pearse, artist of the Ameliaranne series of books from the twenties, thirties and forties, who was approaching 100 years of age by the time the exhibition opened.

We would love to mount another exhibition and create another book with a fresh presentation, make corrections and add new material and information gleaned over the ensuing years since ‘Postcards from the Nursery’ was published 17 years ago. Ideas and suggestions would be most welcome.

Christmas scene

Can you explain the obsession among postcard artists with Holland?

In Edwardian Britain people began to venture abroad for their summer holidays. Holland was the popular destination of choice. The Dutch were friendly and welcoming and most of them spoke English, whereas the French, after many years battling with the British, tended to be less welcoming towards British holidaymakers.

Spain and Italy were too distant for all but the wealthy. Consequently, the Dutch responded to this surge of British visitors by creating a huge market for souvenirs for the British to take home, and postcards that they could send back to their loved ones. At this time children seldom went abroad with their parents, but remained at home with their governesses, so they would receive postcards from their parents depicting Dutch children.

Here’s a lightbox of 100 images from the Peter & Dawn Cope collection.

Dutch boy and girl in blue

Top 10 spookiest photos in the archive

It’s October, the spookiest month of the year and Halloween is only four weeks away.   At Mary Evans Picture Library we have plenty of images to give you a good scare, thanks to our collection of several thousand images on the subject of the ‘paranormal’.

Co-founder of the library, Hilary Evans (1929-2011) was a leading voice and author on the paranormal and helped to co-found the Association for the Study of Anomalous Phenomena in 1981.  Due to Hilary’s extensive research on the subject, the library amassed many thousands of images on all things otherworldly. In addition he also formed relationships with external paranormal collections which we continue to represent, including the renowned Harry Price Library of Magical Literature, which we exclusively represent along with other collections from independent paranormal investigators and collective societies.

Here are the top 10 most creepy and unsettling images from our paranormal archive, guaranteed to send a chill down your spine.

RAYNHAM HALL GHOST (CL)


1.) The ghost of Raynham Hall, Norfolk.  This figure is not seen but is unknowingly photographed on the staircase; it may be the ghost of Dorothy Walpole, known as ‘The Brown Lady’. 
The image was first published in the December 26 edition of Country Life Magazine 1936 and has since become one of the most famous ‘ghost photographs’ in the world to date.

Image courtesy of the Harry Price Library of Magical Literature, University of London.

Phantom priest in the church at Arundel, Sussex


2.) Phantom priest photographed in the church at Arundel, Sussex, date unknown. 
Image courtesy of the Harry Price Library of Magical Literature, University of London.

EASTRY CHURCH 1956


3.) Eastry Church Ghost, Kent, 1956. 
When Bank Manager Mr Bootman took this photograph of Eastry Church in 1956, he claims it was empty.  Image courtesy of the Andrew Green collection.

Ghosts on the Tulip Staircase of the Queen's House

4.) Ghosts on the Tulip Staircase of the Queen’s House, Greenwich, London 19 June 1966.

Figures photographed on the Tulip Staircase of the Queen’s House during normal opening hours of the museum, though the photographer saw nothing.  This image was taken by Rev. R W Hardy of White Rock, British Columbia, Canada whilst on holiday in the UK.  Image courtesy of Peter Underwood.

PHOTO/ENIGMATIC FIGURE


5.) Enigmatic Figure, 23 May 1964. 
When J P Templeton photographed his daughter on Burgh Marsh, Cumberland, this enigmatic figure appeared behind her.  Image courtesy of Peter Underwood.

Ghost of Lord Combermere


6.) Ghost of Lord Combermere 5 December 1981. 
Sybell Corbet’s photograph of the library at Combermere, taken between 2-3 pm, seems to show a figure, resembling Lord Combermere, at the time he was being buried.  Image source: Proceedings of the Society for Psychical Research, vol V December 1895 page 167.

ANCIENT RAM INN GHOST

7.) Ancient Ram Inn Ghost, 5 June 1999.  This photograph appears to show an apparition just before an ASSAP (Association for the Study of Anomalous Phenomena) night vigil at The Ancient Ram Inn, Wotton- Under-Edge, Gloucestershire.  A murder was committed years earlier on this staircase.  We like to fondly refer to this image as ‘The Malibu Ghost’!  Image courtesy of Julie and Mark Hunt.

WATERTOWN PHOTO

8.) Watertown Photo, 1924.  When sailors Courtney and Meehan of American ship S.S. ‘Watertown’ are accidentally killed, then buried at sea, their faces are seen following the ship and photographed.  Image source: Captain Tracy, the vessel’s captain, reproduced in Gaddis, ‘Invisible Horizons’.

GHOST/EALING


Ealing Ghost

9.) Ealing Ghost, date unknown. A figure seen at an upstairs windows of a house where murder and 20 suicides have taken place (possibly the ghost of Ann Hinchfield who killed herself in 1886).  Image courtesy of the Andrew Green collection.

LEEDS POLTERGEIST


10.) Leeds Poltergeist, 1970.
The photograph seems to show papers flying through the air.  This was photographed during a case investigating the disturbance in the offices of Air Heating company, Leeds, centred around  a 16-year old typist : the phenomena continued for six months.  Image courtesy of the Andrew Green collection.


A Transcontinental Metro and other dreams of the future – as illustrated in the past

I always love delving into the unusual here at the archive and from spooky spectres to spoon-bending we have it all, but one area I’m particularly fascinated with is the collection of imaginative illustrations dating pre-1960 which fantasise on what the future may hold in the year 2000 and beyond.  These popular images regularly appeared in scientific and general interest periodicals, children books, collectables and magazines.  Common illustrated themes included wonderful and complex infrastructure, high capacity and ultra hi-speed transport, space exploration and domestic living with machines for every chore you could think of.

Much of the ideas depicted were entirely plausible at the time, for example video calling, but equally some imaginations of the future were a good way off reality and really delved into the realm of fantasy;  ideas such as life on Mars in 50 years time and underwater bikes being used for the casual commute across the English Channel!

One particularly charming example in the archive is the promotional sticker book published c.1950 by Belgian chocolate company ‘Aiglon’, titled ‘L’An 2000 / ‘t Jaar 2000’ The album features many unique future scenarios such as the dredging and reclaiming of the Mediterranean sea between France, Spain, Italy and North Africa, aeroplanes the size of cruise ships and post sent by intercontinental rocket.  How I would have loved to collect each individual sticker with the purchase of a chocolate bar!  At Mary Evans we are lucky enough to hold the full completed album (images below).

As much as some of the ‘guesses at futurity’ are hard-to-swallow, the images offer a fantastic insight into the vivid, thought-out and often humorous imaginations of our forefathers at what our world may look like by the new millennium.  There are hundreds of images of the ‘future’ for your perusal on our website, which are available to license and you can find them here, but below you can see some favourites from a variety of sources – I do hope they delight!

Future 1

Future 1a


Cityscapes of the Future:
 

New York of the future

Left: Autogyros and other aircraft land on rooftops in the London of the future, by Henry Woolley in ‘The Wonder Book of Aircraft’, 1931.

Centre: Postcard showing the New York of the future, date unknown.

Right: A city street of the future by Henry Woolley in ‘The Wonder Book of Aircraft’, 1931.


Transport and Infrastructure:

TRANSATLANTIC TUNNEL

Left: Transatlantic tunnel, c. 1950 for the Biekens biscuit company, Belgium.

Right: Observation of the sea bed from transparent-bottomed boats, using atom-ray illumination, c. 1950 for the Biekens biscuit company, Belgium.

MEDITERRANEAN RECLAIMED

Left: Reclaiming the Mediterranean for agricultural use, c. 1950 for the Biekens biscuit company, Belgium.

Right: Transcontinental metro travelling underground beneath continents, c. 1950 for the Biekens biscuit company, Belgium.

 

SUPER-JUMBO AIRCRAFT

Left: Super-jumbo aircraft carrier, c. 1950 for the Biekens biscuit company, Belgium.

Right: Submarine motorbike, c. 1950 for the Biekens biscuit company, Belgium.

 

CHANNEL ROAD BRIDGE

Left: Channel road bridge between Calais and Dover c. 1950 for the Biekens biscuit company, Belgium.

Right: Jet-propelled snow mobile, c. 1950 for the Biekens biscuit company, Belgium.

 

FUTURE MONORAIL

Left: Traffic control centre, c. 1950 for the Biekens biscuit company, Belgium.

Right: Monorail proposal, March 1941.  Illustration by B und H Romer- Munchen, in Delhagen und Klafigs Monatshefte.

 

CIRCULAR AIRPORT PROJECT

Left: A prediction that aircraft will be guided to their destinations by beacons – vertical lights positioned beside motorways, indicating the route from town to town, c. 1935.  Collectors’ card by Byrrh, French aperitif.

Right: A suggested central London overhead airport at King’s Cross showing aeroplanes landing on the runways of a huge wheel-shaped structure. Illustration by Charles W Glover in the Illustrated London News, 6 June 1931.

 

TRAIN OF TOMORROW

Left: Prediction of what the railway train of tomorrow will look like.  Totally streamlined for greater speed and economy, c. 1935.  Collectors’ card by Byrrh, French aperitif.

Centre: Future Transatlantic passenger liners, which will be aerodynamically shaped for faster travel. This vessel is based on a project by American designer Norman Bel Geddes, c. 1935.  Collectors’ card by Byrrh, French aperitif.

Right: Landing spot for airplane, parking space for cars on every storey, France, circa 1930.


Domestic living:

future, vision In the year 2000, television-phone,

Above: Future vision un the year 2000, television-phone, colour lithograph, France, 1910.


future, household, automatic floor polisher with

Above:
Future vision in the year 2000, an electric scrubber, colour lithograph, France, 1910.

Futuristic home, with chores done automatically

Above: A futuristic home, with chores done automatically. The housewife’s life will be an easy one in which she can sit back, read the paper and listen to music.  Allers Familj Journal (Sweden), 24 May 1929.


Robot servant polishing shoes

Left: A futuristic device to help a gentleman get dressed in the automatic home of the future. At the press of a button, a mechanical arm holds out his suit, top hat and walking stick, while a platform on wheels delivers his shoes. Allers Familj Journal (Sweden), 24 May 1929.

Centre: The servant of the future – a robotic servant polishes a man’s shoes while he sits reading in his armchair. Le Petit Inventeur (France) c. 1929.

Right: A futuristic invention for the lazy person — no need to leave your seat when you need a drink, in the automatic home of the future. A man sits in his armchair, smoking a cigar, while a mechanical arm drops through the ceiling to offer him a tray of drinks. Allers Familj Journal (Sweden), 24 May 1929.

SUBURBAN HOME, ROCKET

Left: Suburban home with garage for family rocket, c. 1950 for the Biekens biscuit company, Belgium

Right: Kitchen of the future, c. 1950 for the Biekens biscuit company, Belgium

Open All Hours – 12 amazing shop front displays from history

We’re all familiar with the closing credits of ‘Open All Hours’ when Arkwright, played by Ronnie Barker, goes through the daily chore of dismantling his display of wares before shutting up shop for the evening.  Image then, if you will, the hours it might have taken to put together – and then dismantle – some of these shop fronts?  While the art of retail display might still be seen daily on our high streets, very few can match the level of extravagance masterminded by some Victorian and Edwardian shopkeepers, whose penchant for fussy and highly populated displays mirrored conventional tastes in interior design and fashion.  Butchers and poulterers seem particularly prone to boastful displays, while grocers err towards carefully composed symmetrical layouts using boxes of tea and soap powder.  They obviously took pride in their creations as many photographs show employees, smart in long aprons, posed in front of gleaming windows or just visible among expertly butchered carcasses.

We’ve created a top 12 of our favourite shop front displays from history.  Scroll down to see who occupies the top spot.

12.) The shop window of Schmidt’s famous German delicatessen on Charlotte Street, London, with a vast variety of tinned and preserved goods on display, a taste of ‘Germany in London’.

SCHMIDT'S SHOP WINDOW

11.) Morecambe tourist shop selling everything from hoops to prams.

MORECAMBE TOURIST SHOP

10.) Graham and Withers butchers shop, Bromley, Kent.  Definitely wins the prize for most grisly.

Graham and Withers butchers shop, Bromley, Kent

9.) Shop front in Malmesbury, Wiltshire.

Extraordinary array of game and fish with local butcher

8.) Mr Horner the Butcher sitting proudly in front of his magnificent display of flesh and fowl waiting for the Christmas rush.

BUTCHER'S SHOP

7.) A little OCD evident from the look of the window of the Maypole Dairy in Greenwich.

MAYPOLE DAIRY, GREENWICH

6.) Undies galore at the Parisian Corset Company Ltd.

PARISIAN CORSET CO. SHOP

5.) Display of meat outside a butcher’s shop (unidentified location) with butcher, centre, brandishing a knife in case we should be in any doubt who’s responsible for all those first prize awards.

BUTCHER SHOP DISPLAY

4.)  Luggage shop in Paddington, London.

PADDINGTON LUGGAGE SHOP

3.) Best foot forward. Cobbler’s shop front, St David’s, Pembrokeshire, South Wales.

Cobbler's shop front, St David's, Pembrokeshire, South Wales

2.) Butcher’s shop in High Wycombe, Buckinghamshire. The turkeys (joined by rabbits & a lone pig) are so numerous they literally cover the entire building.

Turkeys galore outside a butcher in High Wycombe

1.) Never knowingly underadvertised. The marvellously named Herbert Fudge, Newsagent, Stationer and Tobacconist of 313 Lee High Road, London.

Herbert Fudge Newsagent 1922

Fashion Fantasies – Elspeth Phelps, artist in dress

The Great War was an unexpectedly dynamic period for fashion.  While extravagance was frowned upon, there was also a social dislocation where for the first time women took the place of men in the work environment, and fashionable silhouettes changed in response.  Skirts shortened and widened; military details proliferated and there was a new found confidence in clothing as it moved away from the winsome, restrictive styles of the pre-war era.  But austerity in dress did not entirely eclipse luxury and one of the places where fashion fantasies could be played out, and where the leading designers of the day could showcase their creations was the stage.  To dress leading actresses in high profile West End productions led to coverage in magazines such as The Tatler and The Sketch, generating the oxygen of publicity and ensuring a stream of well-heeled clients eager to sample such styles themselves.

Elspeth Phelps was a designer whose profile was one of the highest during this time and whose designs frequently ended up being admired by theatre audiences, and yet her fame has now faded to obscurity.  She first came to my attention when I discovered an extraordinary series of advertisements for her brand published in The Tatler in 1920.  They are unlike any other advertisements, fashion or otherwise, appearing at this time.  Drawn in a spidery and occasionally sinister style reminiscent of Aubrey Beardsley and Kay Nielson,  the adverts feature a parade of fictional aristocratic and society types bearing names such as Lobelia Lobb and Priscilla Brinvilliers.  Engaged in typical upper class pursuits, they are clad in the perfectly appropriate ensemble designed by Elspeth Phelps.  Apart from their striking design, they are witty, playful, faintly acerbic and surprisingly self-deprecating.  They gently poke fun at the advertiser and at the advertiser’s clientele, and they’re all the more brilliant for it.

Advertisement for Elspeth Phelps fashion house, one of a series of highly stylised and witty adverts designed by Lady Eileen Orde (daughter of the 4th Duke of Wellington), all featuring upper class characters in various situations wearing a Phelps design. Date: 1920
Elspeth Phelps advertisement, 1920

Intrigued by this audacious promotional approach, I wanted to discover more about not only Elspeth Phelps but also the designer of the adverts, Eileen Orde.  In fact Eileen Orde was Lady Eileen Orde, nee Wellesley, fourth daughter of the 8th Duke of Wellington and wife of the artist Cuthbert Orde. Eileen’s credentials as one of the leading arbiters of style can be in no doubt.  A photographic portrait of her by E. O. Hoppe appeared in British Vogue’s debut issue, the first photograph ever published by the magazine.  And her reputation is given a further boost with the knowledge she had an affair with the Adonis-like Rupert Brooke (she afterwards sold his letters and bought a car with the proceeds).

Lady Eileen Orde and daughters by Madame Yevonde

Captain & Lady Eileen Order in their Chelsea studio
An artistic couple – Eileen and Cuthbert Orde in their Chelsea Studio

Lady Eileen was frequently referred to in our archive magazines as ‘a clever artist’ (‘clever’ being the catch-all adjective of praise in society magazines of the early 20th century).  Yet she did more than dabble, seeming to make quite a career as an artist and designer. The Sketch ran a page of photographs showing Eileen and Cuthbert, who were married in 1916, at home in their Chelsea studio, together with their two daughters, Doonie and Jane.  There are also other references to her creative endeavours.  One photograph from The Bystander, 1931, shows her at work on wallpaper designs, and she seems to have specialised in painting fabric.  There is a reference to the wedding train she decorated for her sister-in-law in 1922, and another mention, in The Tatler’s fashion column of October 1918 gives a rather dismissive critique of a dress she painted for Doris Keane to wear in ‘Roxana’ at the Lyric Theatre.  The fashion journalist M. E. Brooke complained that, ‘However charming the gown may appear in the dressing-room, from the stalls it is a very ordinary affair and not nearly so effective as the cerise evening dress assumed by this clever actress in another scene.”

 

Lady Eileen Orde working on wallpaper designs

Lady Eileen Orde at work on wallpaper designs, 1931.

Lady Eileen Orde and Elspeth Phelps no doubt frequently came into one another’s orbit – it’s likely Lady Eileen was a client of Phelps.  Phelps, who had launched her business in 1906, had by this time established herself as one of the leading dressmakers in London.  Located in Albemarle Street in the heart of Mayfair, she was favoured by the well-to-do and mentioned in the same breath as Worth, Poiret and Lucile.  Mrs Jack May, the fashion columnist for The Bystander, waxed lyrical on Miss Phelps’s talents in its 30 May 1917 issue:

“Elspeth Phelps is a name to conjure with.  Nowhere are there to be formed more exquisite clothes, distinguished by taste above all criticism.  The soft picture-frock is very dear to the heart of this fine couturiere, who is just now having a succes fou with some charming gowns or demi-toilettes.  They fill an important gap now that evening dress en grande tenue is seldom required, while some would not be out of place for the smarter afternoon functions that now and again come along.”

 

Mrs Morrison-Bell as Oak for Nymphs of Forest tableau

Lillah McCarthy (left) and Mrs Morrison-Bell (right) in costumes designed by Elspeth Phelps for the Nymphs of the Forest tableau at the Petticoat Lane fundraiser at the Albert Hall, 1917

Evening dress by Elspeth Phelps

Her creations were escapist fantasies, confections of tulle, chiffon, soie de peau, embellished with lace, sequins, beading – perfectly suited to the pages of the smart, society magazines of the day, and to delight theatre audiences when worn by the prettiest and most popular actresses.  Among the women in the public eye who wore her designs were Binnie Hale (in 1920’s ‘The Kiss Call’), the dancer Madame de Kurylo and socialite Paula Gellibrand, pictured in ‘an effective headdress in The Tatler in 1920.  The actress Shirley Kellogg was photographed wearing a magnificent ‘diamond dress’, designed for her part in ‘Razzle Dazzle’ in 1916.  The following year, Kellogg was dressed by Lucile for the show ‘Zig-Zag’ (one cannot help speculating about the rivalry between these two fashion houses – one suspects it was fierce).  For the ‘Nymphs of the Forest’ tableau performed at the Petticoat Lane Bazaar, a wartime fundraiser held over several days in December 1916 at the Albert Hall, she designed costumes for a selection of society’s most beautiful women including Sheila, Lady Loughborough, a love interest of the future George VI.   Another client was Irene Castle, the dancer and unrivalled style icon, for whom Phelps designed her entire wardrobe for a trip back to America.  “It is the exception, nowadays, to find the name of Elspeth Phelps absent from a theatrical programme.  She seems to be carrying all before her in the theatrical work of dress, as she has for so long done with those of the haute-monde,” wrote Mrs Jack May in 1917, clearly something of a fan.

Lady Loughborough as Weeping Willow - Elspeth Phelps
Lady Loughborough (formerly Sheila Chisholm, and later, Lady Milbanke), considered one of the great beauties of the day, dressed by Phelps for the Nymphs of the Forest tableau, 1917

Paula Gellibrand

Mme de Kurylo wearing designs by Elspeth Phelps
The dancer, Madame de Kurylo modelling a variety of Elspeth Phelps designs in 1920

Mrs Vernon Castle with Rasmus
Irene Castle, dancer and style icon posing with her pet monkey, Rasmus.  Elspeth Phelps designed her entire wardrobe for a tour of her native America in 1917

The Queen of Diamonds - Shirley Kellogg in Elspeth Phelps
Actress Shirley Kellogg posing in the magnificent diamond dress designed by Phelps for her to wear in ‘Razzle Dazzle’, 1916

Elspeth Phelps would also have had a prestigious client list, providing wedding dresses, trousseaux for the Season and, every top designer’s bread and butter, court gowns.  She was renowned for her ability to take the latest ideas from Paris and to add her own original twists and to tailor them to individual customers.  She was not only an assured dressmaker, but she was an adept publicist.  In addition to those extraordinary advertisements created by Eileen Orde, whenever one of her designs was published in the press, the accompanying caption featured her name printed prominently in capital letters.  Any misattribution it seems was swiftly dealt with.  On more than one occasion, apologies were printed including one in The Tatler which had managed to attribute the stage costumes in ‘Maggie’, playing at the Oxford Theatre in 1919, to Poiret of Paris.  “We are informed, however, that they are made by the famous dressmaker, Miss Elspeth Phelps of 29 Albemarle Street.  We beg to sincerely apologise to her for giving the credit of these beautiful costumes elsewhere,” the magazine grovelled.

Court gown by Elspeth Phelps
Exquisite beaded court gown by Elspeth Phelps, 1923

Advertisement for Elspeth Phelps, WW1 fashion
It doesn’t take much to imagine Miss Phelps marching into The Tatler’s office and reducing the sub-editor responsible to a gibbering wreck.  Certainly, if a portrait of Elspeth, published in The Bystander in 1916, is anything to go by, then her appearance suggests a shrewd, steely and redoubtable personality.  Other pieces of evidence hint at her forthright views and pioneering approach.  In 1920, The Tatler credited her with being, “instrumental in annihilating the superstition against green,” and in 1925 she spoke out against the worrying trend for increasingly thin models.  The Tatler quoted her as saying, “we ought to have some nice, plump girls in the mannequin profession…but no monstrosities”.  Not a woman to mince her words then.  Ever the canny businesswomen, she set her sights on the American market in 1920, travelling on the Aquitania and touring the major American cities where she gave mannequin shows of her exquisite designs.  Not until Edward Molyneux shipped British fashion to America during the Second World War did a British designer do as much to woo the wealthy American market.  Naturally, news of this expedition was reported widely in the press.

Elspeth Phelps and Reggie de Veulle, 1917Elspeth Phelps featured in The Bystander in 1916.  Inset is a photograph of her designer Reggie de Veulle, who was implicated in a scandal in 1918 for supplying drugs allegedly leading to the death of actress Billie Carleton.

In 1923, it was announced that Elspeth Phelps, offering ‘original gowns specially designed for each client’ was amalgamating with the famous Parisian fashion house of Paquin.  Paquin bought her out, used her name and she was retained on a handsome salary, continuing to design her bespoke gowns for clients.  With new showrooms in nearby Dover Street, the Paquin-Phelps partnership launched with a splash, placing new advertisements in the press and holding a  ‘soiree dansante’ – the dresses on display described in mouth-watering detail by the papers.

Paquin Phelps advertisement, 1923
Lovely gown worns at the Paquin Phelps soiree dansante
Things unfortunately turned sour only a few years later.  A rather public court case saw Elspeth Phelps (described as Mrs Fox-Pitt; she had married Lionel Fox-Pitt in 1920) suing Paquin for breach of contract.  Meanwhile, Paquin claimed there had been some underhand dealings by Mrs Fox-Pitt who had engaged apprentices for a fee of £50 while pocketing £20 of the money herself.  It is significant that, during the course of the hearing, Elspeth Phelps’s argument that her reputation and skill was an asset to Paquin was boosted by the fact she had no fewer than fifty press books full of cuttings.  It was undoubted proof of her PR wizardry, even if her business dealings had taken an embarrassingly awkward turn for the worse.

The Great War and the 1920s marked the zenith of  Elspeth Phelps’s career.  She re-launched her business and continued to design into the 1940s, but, as is the caprice of fashion, there is scant mention of her after the late 1920s, at least not in our archive of magazines.  There were younger, brighter new stars on the scene – Hartnell, Molyneux, Victor Stiebel – Elspeth Phelps was no longer the fashion pioneer she had been.   Lady Eileen Orde died in 1952, aged 65.

 

I like the idea of these two women, these creative forces, joining together almost a century ago to create some advertising magic.  It is intriguing to imagine their conversations and to think how such a strategy was dreamt up.  Who knows what happened to the original designs but in their absence, I’m ordering one of Eileen Orde’s fantastic advertisements as a framed print, and each time I look at it, I’ll be reminded of two fascinating women and a creative partnership far ahead of its time.

Advertisement for Elspeth Phelps, 1920s fashion

With thanks to Randy Bryan Bigham for providing additional source material on Elspeth Phelps.

 

To order prints of Elspeth Phelps advertisements follow this link.

 

Say It With Flowers — but mind your language!

The concept of flower symbolism goes back many centuries, and examples of it can be found in many countries. One theory for its origin is that in some countries where women were not taught to write they used flowers instead to convey their messages.

A famous example from English literature is the madness and death of Ophelia in Shakespeare’s Hamlet. Having handed out some meaningful herbs and flowers to various characters during her mad scene (rosemary, pansy, fennel, columbine, rue, daisy, violet), she drowns in a stream with weeds and flowers in her hands (crow flowers, nettles, daisies, long purples). In his painting Ophelia (1852), the Pre-Raphaelite artist John Everett Millais combines flowers from both scenes, and adds a few more of his own (roses, forget-me-nots and poppies).

Ophelia, 1851-52. Millais, Sir John Everett (1829-1896), oil on canvas, 76 x 112 cm, Date: 1851-52.

In the 19th century there was a huge surge of interest in the language of flowers or ‘floriography’. By the end of the century many ‘floral dictionaries’ had emerged, both in the UK and in America, some including poetry and illustrations. A book entitled Flower Lore: The Teachings of Flowers, Historical, Legendary, Poetical and Symbolic (1879) by a Miss Carruthers of Inverness became a standard source, and one of the best known examples, thanks to its illustrations, is Kate Greenaway’s The Language of Flowers (1884), still in print today.

Illustration by Kate Greenaway in 'The Language of Flowers'

All of this came at a time when flowers were part of a coded language of courtship—a man giving a woman snowdrops, for example, could be an expression of hope, while violets would signify faithfulness. The nosegay (a small bouquet) was very popular with the Victorians, either as a gift or as a wedding bouquet. Flower symbolism also appeared on greetings cards (especially Valentine’s cards), postcards, in embroidered form, as well as in accessories such as fans and ephemera such as soap wrappers.

Floral decorative fan with frilly edging showing pictures of flowers -- each section explains the symbolism of flowers, eg Pansy for Thoughts, Snowdrop for Hope. Date: c. 1910s
Roses to most people’s minds signify love, but the different colours, and whether in bud or full flower, have different shades of meaning: single rose (simplicity), deep red (bashful shame), damask (brilliant complexion admired), cabbage (ambassador of love), white (I am worthy of you), white and red together (unity), white bud (girlhood), red bud (pure and lovely).

Chocolate box design, featuring three red roses. Date: 20th century

But some flowers have negative connotations. Here are a few which are perhaps best avoided: aconite (misanthropy), columbine (folly), lavender (distrust), morning glory (affectation), narcissus (egotism), oleander (beware) or yellow carnations (rejection).

With all this floral activity going on there was bound to be a cynical backlash sooner or later. The scientist and novelist H.G. Wells wrote a humorous essay (circa 1897) ridiculing romantic flower symbolism: There was no downright “No!” in the language of flowers, nothing equivalent to “Go away, please,” no flower for “Idiot!” The only possible defence was something in this way: “Your cruelty causes me sorrow,” “Your absence is a pleasure.” For this … you would have to get a sweet-pea blossom for Pleasure, wormwood for Absence, and indicate Sorrow by the yew, and Cruelty by the stinging-nettle. There is always a little risk of mixing your predicates in this kind of communication, and he might, for instance, read that his Absence caused you Sorrow, but he could scarcely miss the point of the stinging-nettle.’

Whether we agree or not with H.G., the flower industry seems to be still flourishing nicely!

Wedding Lore

Married in month of roses – June- Life will be one long honeymoon”.

The month of June, and the mind meanders towards thoughts of summer; to exotic holidays, to chaotic family day trips, and frequently to weddings, and all that they entail.

I recently had the pleasure of perusing the pages of ‘Every Woman’s Encyclopedia’, c. 1912, a magazine very much of its time, when many considered that a woman’s place was in the home and her abiding concerns and interests were all things domestic. The articles within this volume are overflowing with information on, amongst other things, home furnishings, table decorations, cookery, embroidery, fashion, children, and last but certainly not least, marriage. The magazine contemplates all aspects of the lead up to matrimony, but principally focuses on wedding tradition and lore, which seemed an interesting subject for a blog.

A bride getting ready for her wedding day

The magazine is a wealth of information on how one can actively enhance one’s chances of a successful marriage, divulging all manner of scenarios which should either be sincerely welcomed or avoided at all costs by the bride-to be. Who knew that if the bride came across a spider in the folds of her wedding gown she would never lack for money, or that if she was awoken by a robin on the morning of her wedding, or saw swallows come to the eaves for the first time on the big day, she would be eternally blessed?

kitsch / souvenir, swallow with loveletter, Germany,

It was considered good practice for the bride to step over the Church threshold with her right foot to safeguard her future happiness.  Any jewellery could be worn except for pearls- which symbolise tears- and the wedding ring must not have been tried on prior to the ceremony. Orange blossom was a popular flower at weddings and had, since the time of the Crusades, been regarded as an emblem of prosperity (owing to the fact that in the East, the orange tree bears ripe fruit and blossoms simultaneously); the flower being white was also regarded as symbolic of innocence and chastity.

Citrus sinensis, orange tree
Bride Enters Church Followed by Bridesmaids

With regards to when to marry, June has always been considered the month for weddings, and Roman maidens preferred it to any other, because it was the name month of Juno, the goddess who took love matters, and all feminine interests especially, under her protection.

Front cover from Britannia and Eve.
Mother-of-Pearl Fan Blessing of Juno

There is a paragraph on when not to marry too, which marks out May as the worst month of all: “So ancient is the dislike to May marriages that Ovid refers to it as the evil month of May”. The church forbade weddings between Rogation and Whit Sunday, pious and nervous folk originating the familiar adage, “Marry in May, and you’ll rue the day”. It was also considered indecorous to marry on a Sunday, the day of worship, and in England the prejudice against a Friday marriage may be traced to Good Friday, a most sorrowful and unfortunate day. And finally, spare a thought for those intending to marry in April, who would have had to live with the following ‘poetic’ line haunting them forever more: “An April bride will be inconstant, not very intelligent, but fairly good-looking”. Charming.

A few other bizarre rituals explored include the drawing of a piece of wedding cake through a ring (preferably a wedding ring) and placing it under the pillow three nights in succession, and the inquirer would then be rewarded by a vision of their future spouse. If no one appeared in their dream, they would need to resign themselves to life as a singleton. There was also an unusual custom in connection with the youngest daughter, which decreed that all her elder sisters must dance at her wedding without shoes in order to counteract the bad luck which would otherwise befall them if they married in “wrong order” of age. Another custom recounted was the throwing of a plate (full of bride-cake crumbs) down from an upper window as the bride alights from her carriage. If the plate reaches the ground unbroken, it was an unfavourable omen, but if it shattered in pieces (the more the better) good luck was sure to attend her.

DANCE IN A MEADOW
GIRL DREAMS OF WEDDING
The colour of one’s wedding attire was also under considerable scrutiny. Wearing red was frowned upon at this time, “Married in red, you will wish yourself dead”, whilst the traditional colour of white was very much the favourite, “Married in white, you’ll be alright”, though in fact, frugality meant that many brides would simply marry in their Sunday best frock.  It was Queen Victoria’s unusual choice of a white lace gown for her marriage to Prince Albert in 1839 that was to set a trend among Western brides that continues to this day.

VICTORIA MARRIES ALBERT
QUEEN VICTORIA
WEDDING DRESS 1926

The familiar saying, “Something old, something new, something borrowed, something blue” is also mentioned and an explanation is given for each line: something old in order to retain the love and affection that was the bride’s in her old life; something new, for success in her new life; something borrowed so that friends may ever be helpful and faithful, and something blue, an emblem of loyalty and constancy.

It was considered unlucky for the bride to break anything on her wedding day; such an unfortunate act would almost certainly lead to a lifetime of discord with her in-laws. The magazine also underlines the importance of feeding one’s cat on the wedding day (should the bride have one of course); in addition, one must not read the marriage service prior to the wedding taking place, and if the bridal party should encounter a pig (or several) en route to the Church, they must turn back with immediate effect and begin their journey again.

kitsch / souvenir, balloon ride of a love couple,

On marriage etiquette and protocol, the magazine is also a rich source of information. When relating details of the man’s proposal, it suggests that for some, writing a note may be the best option, “When courage to speak is utterly lacking, a proposal by letter is a good way out of the difficulty. Even though much note-paper and brainwork may be wasted on the document, at least it may be counted on to do the business; and after several failures to manage it by speech, there is consolation in this reflection.” The female recipient of the proposal is given the following words of wisdom, “A girl does not wish to appear too ready with her “Yes”. She thinks that this may cheapen her in the eyes of the person whom she would like to value her more highly than anyone else in the world”.

Focus then turns to the wedding itself. The bridal bouquet should be small and elegant as “the huge bouquet with which brides in the end of last and the beginning of the present century were burdened was not at all a graceful adjunct, for several reasons. Its bulk obscured the outline of the figure. It interfered with the pretty folds of the wedding veil. It hid the front of the gown, often very charmingly trimmed with lace or embroidery, and its weight tired the arm of the bride, already quite tired enough with the arduous work of the previous weeks in connection with the trousseau, the correspondence with regards to presents, and other preparations”.

CRANE, A FLOWER WEDDING

The bride-to-be is offered advice on the cutting of the wedding cake, which at this time, was the sole duty of the woman: “There is occasionally a little difficulty in cutting through the sugar icing, but the bride should not let anyone help in her task. A straight, downward thrust, the knife held perpendicularly, will manage the business and the rest is easy”.

CUTTING WEDDING CAKE

The tossing of the bouquet, very familiar to us all, was already firmly entrenched in bridal ritual at this time: “The bride must not forget to distribute sprays of her bouquet among her bridesmaids and other girl friends. There is an idea that this may lead to other weddings”. It goes on to describe how the bride must toss the bouquet high above the heads of wedding guests and the one who caught hold of it was destined to marry within the year.

FATHER OF THE BRIDE

Amusingly, the best man’s prime duty is as follows: “If his friend should be nervous in anticipation of the coming ordeal, it is the business of the best man to inspire him with courage and to infuse into him that spirit of resignation which is his best armour against tribulation”.

GROOM & BEST MAN

In summary, if you had been hoping to get married in 1912, you would be wise to avoid marrying on a Friday or Sunday, especially in May; best not to wear red, and a good idea to keep one’s head down on the journey to Church so as not to chance upon a pig! The final paragraph on wedding lore in this volume concludes very eloquently indeed and  is a fitting end to this blog: “Let the cynics and pessimists sneer and declare what they will, they will never convince the world that Love is not the light of life, its crown and completion, and God’s highest gift to man”.

A vivid and eclectic lightbox of wedding imagery from our archive can be viewed here.