The GREAT Mary Evans Christmas Gift Guide

Tatler Christmas Shopping Guide

Combing the archive to reveal this season’s best buys for all the family.

We’re sorry but it’s becoming unavoidable.  There are just eighteen oh-so-short shopping days to go until Christmas.  As panic buying sets in the length and breadth of the country, FEAR NOT, for help is at hand.  Fling away those gift guides in Sunday supplements, forget about jostling for a parking space in Westfield, throw caution to the wind and CANCEL that Amazon Prime subscription. You don’t need it.* We’ve trawled through history itself in order to help you solve any festive gift-giving dilemmas.  Read on for some vintage inspiration and watch your family’s faces light up this Christmas.

*Did we mention you WILL need a time-travelling machine?

For discerning Uncle Jeremy, the ultimate in loungewear – a velvet smoking jacket from Peter Robinson with silk collar, cuffs and frogging.

Advert for Peter Robinson, gentlemen's clothing 1895

For your tech-loving teenage son – the twin-lens artist hand camera from the London Stereoscopic Company.  He’ll be extra-impressed that it’s the same one used by the Princess of Wales.

Top of any little girl’s wish-list – a toy roadside pub.  Yes, that’s right.  Complete with beer pumps, ashtrays and pork scratchings , this boozer offers instruction in basic arithmetic courtesy of the darts board.

For dear mother, what can be more thoughtful than an electric vacuum cleaner or state-of-the-art Frigidaire?  No more daily shopping, no more drudgery of carpet beating.  Now she can clean carpets all day to her heart’s content.  How kind of daddy.

Frigidaire fridge advert

Stumped again about what to buy Aunty Irene?  The answer is staring you (quite literally) in the face.  Who doesn’t want a cat telephone cosy from Selfridges in their life?  Aunty Irene need fret no more about her phone getting chilly during those winter months.

Cat telephone cosy from Selfridges, 1919

For seven-year-old Nicholas, a Tri-ang model motor car is just the thing.  But how to choose between the Rolls Royce, the Brooklands or the Chevrolet Regal?  Buy all three (they’re just £15 15 shillings each) and you needn’t feel so guilty about packing him off back to Harrow on Boxing Day.

Advertisement for Tri-Ang toy model motor cars

Ever since Grandpapa singed his moustache while using a toasting fork, the need to modernise has been apparent.  Treat him to this 1909 Elkington plate stand and lamp for making flame-free crumpets and toast at the breakfast table.

Stand and lamp for making toast 1909

For that opinionated great-aunt you loathe.  Buy her a horrific dinner gong or match holder.  Do be mindful that these will be re-gifted back to you in her will when she pops her clogs.

Chain smoking Aunty Lil would love a new Ronson lighter.  And why not also buy her a Perfu-mist scent dispenser at the same time?  We can only hope she doesn’t get the two muddled up after one too many gin and dubonnets.

Advertisement for Ronson lighters, 1931

For the newest member of the family, how about a winter bassinette or a wooden horse on wheels from the 1888 catalogue of Dunkley’s of London and Birmingham?  Strictly no actual playing with them though; it’ll seriously affect their valuation on Antiques Roadshow in 130 years’ time.

And finally, you know last year, when your sister bought you that Brian Connolly CD for Christmas and you vowed revenge?  Remember when you dreamed of finding a present that would give her nightmares at night?  Here you go.

Pssst… for actual Christmas presents you can buy today featuring Mary Evans images, visit; Prints-Online.

The Tango Craze

With a new series of Strictly Come Dancing on our screens, we’ve taken an in-depth look at the original tango craze of 1913.

“Everybody’s doing the Tango, learning the Tango, talking the Tango or watching the Tango. Never, perhaps, has a dance become of such universal interest so quickly…” Thus opined The Sketch in November 1913, reflecting upon the incredible international popularity of ‘tango tea’ dance fever.

An illustration of the Tango in action

The craze for the Argentine tango in its latest incarnation began in Paris in 1912 as the thé dansant, so named from the practice of taking tea as a refresher between dances. The tango tea was rapturously embraced by Parisians of all classes, causing the caricaturist Sem to re-christen the capital ‘Tangoville’, and it wasn’t long before the trend had swept across Europe and beyond.

It’s difficult to over emphasize how enormously popular the tango tea had become by 1913. The prodigious coverage on all aspects of the craze in the illustrated magazines in our archive reveals a world in the throes of tangomania. Whether it was tango teas held at fashionable hotels, the latest steps explained or mocked, reviews of tango ‘exhibitions’ at the theatre or novelties such as tango dancing on roller skates,  the tango was everywhere.

WETFOOT TANGO 1913

Manufacturers embraced any opportunity, however tenuous, to ally their products to any aspect of the lucrative craze. Tango-legend has it that one enterprising dressmaker found himself with a glut of orange fabric, and taking advantage of the mania, re-named the colour “tango”, making it an instant hit. Adverts in the press plugged tango lessons, gramophone records and sheet music –and even tango boot polish.

An advertisement for tango lessons

However, the craze brought much more to the world than just a great merchandising opportunity: it also brought liberation. The new ‘tango’ corsets that offered increased flexibility, and skirts and even trousers that left feet clear for dancing, were designed to give women the freedom of movement required for dancing the tango properly. The physical liberation offered by the tango dress was a stark contrast to the constriction of the fashionable ‘hobble’ skirt, a big trend of 1910. Though women’s liberation would take more drastic forms in 1913 (in the same year, imprisoned suffragettes went on hunger strike, and Emily Davison threw herself under the king’s horse at Epsom Derby), the subtle changes wrought by the tango echo those elsewhere in society at that time.

The spread of the tango:the arrest of a militant suffragette
Everyone may have been talking about the tango, but it wasn’t all praise. Boycotted by some religious groups, the tango’s enemies saw not liberation, but moral degeneration. Unlike the more traditional dances of the period, the tango hold was an intimate embrace, which was perceived by some to have a corrupting influence. For an “unnamed peeress”, who wrote to The Times in disgust in May 1913, the dance was full of “scandalous travesties”.  The Illustrated London News cheerfully combined extracts of this letter with a retrospective on the polka, a dance which was also greeted with disgust in 1844, but went on to be widely adopted, and by 1913 was regarded as thoroughly tame.

As 1914 progressed, the passionate fervour for all-things-tango had begun to cool. Even before the First World War had begun, the dazzling magnesium flash of the tango tea had, almost as suddenly as it had burst onto the scene in Paris, burnt out. It was to survive, albeit in a different incarnation, to dance another day.

Tango Festival - London

The Last Curtsey – Debutantes & the London Season

If you’re passing through Bexley on the south-eastern fringes of London, then try to find time to seek out Hall Place, a Tudor hidden gem with extensive gardens a couple of minutes from the A2.  We’ve had connections with Hall Place for some time through Bexley Heritage Trust, whose archive we represent, but more recently we’ve collaborated with them on a new exhibition that opened just a fortnight ago, The Last Curtsey.  Inspired by one of Hall Place’s 20th century inhabitants, socialite Baba D’Erlanger, the exhibition aims to recreate the vanished world of that upper class phenomenon, the debutante.


Debs 1

Debutantes are something of a specialist subject here at the library. The magazines of the ILN archive, specifically The Tatler, The Sketch and The Bystander, were the bibles of the beau monde and consequently are filled each spring with every conceivable highlight of the ‘Season’ from the Royal Academy and Fourth of June to Ascot and Henley.  Alongside these delights were published photographs of the annual crop of ‘debs’ that were to be launched into society together with adverts for court gowns, hair stylists, West End couture houses and catering companies.  Source material doesn’t get much better.

DEBUTANTE PRESENTED

Debutantes of the Year, 1957

And we have form in terms of writing on the subject.  Some forty years ago, Mary and Hilary Evans were authors of  ‘The Party That Lasted 100 Days’, a highly illustrated and wry look at the late Victorian season and more recently, in 2013 I wrote a concise history in, ‘Debutantes & the London Season’ for Shire Books.

Debutantes about to be presented at court

The London Season, vestiges of which remain in some of today’s summer sporting and social fixtures, was the dominant feature of the social calendar, a three-month bonanza of events and parties during which the daughters of the upper classes made their ‘debuts’.  The girls and their families descended on the capital from country piles all around Britain to take part in an elaborate and protracted marathon of social interaction that culminated in them being presented at court where they would make their carefully-practised curtsey in front of the King and Queen.  Today, it’s a ritual that seems terribly archaic, and at times rather comic; an outmoded phenomenon that pandered to rigid class distinctions and judged the youthful participants purely on looks and breeding.  And yet, it is also rather glamorous, romantic – and terribly British.  After a modernising drive at Buckingham Palace in 1958, the last debs made their curtsey in March of that year, meaning 2018 marks the 60th anniversary.

"THE SUPREME MOMENT"

Their Majesties' Court by Sir John Lavery

Debutante queuing in the Mall by Rex Whistler

At Hall Place, the exhibition rooms, painted in soothing and elegant tones of lilac pink, take visitors through the debutantes’ typical first season and introduce us to a few key debs from the past including Baba but also the ravishing Henrietta Tiarks, fabulously wealthy Mary Ashley, sister of Edwina Mountbatten and the rebellious Nancy Cunard.  There are some exquisite gowns including a wasp-waisted example from the 1890, a cascading 1920s number and a glamorous strapless gown of mustard satin belonging to Elfrida Eden, one of 1958’s debs.  Curator Kirsty Macklen, who showed us around last week told us that Elfrida’s dress was bought from America, in order to avoid the ghastliness of turning up at a party in the same dress as someone else.  As well as the advertisements, magazine features and portraits lining the walls (50 of which come from Mary Evans, others from the archive at The Lady), there are some fascinating debutante accoutrements such as glove stretchers and papier poudre books (to keep a shiny nose at bay) as well as dance cards lent by Mary Evans and a couple of books from the inter-war period celebrating the debutante from my own collection at home.  For the full deb experience, you can try negotiating the complicated array of cutlery that might face an Edwardian lady sitting down to dinner, or squeeze into a ballgown and practise your curtsey to the Queen.  After just two weeks, the visitors’ comments at the end of the exhibition reflect a deeply felt nostalgia for this long-gone era, though no appetite for its revival in the 21st century.  Like many aspects of history, it is fun to learn more but it should remain exactly where it was left – in 1958.

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Click here to see a selection of images from our archive on the subject https://www.hallplace.org.uk/events/debutantes-london-season/

‘The Last Curtsey – Etiquette and Elocution, the life of a debutante’ at Hall Place, Bexley, runs until 18th March 2018  https://www.hallplace.org.uk/exhibitions/

Luci will be giving a talk on ‘Debutantes and the London Season’ at Hall Place, Bexley on 10th October at 7pm. Further details here https://www.hallplace.org.uk/events/debutantes-london-season/

Further reading:  ‘Debutantes & the London Season’ by Lucinda Gosling, Shire Books 2013

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Fashion Fantasies – Elspeth Phelps, artist in dress

The Great War was an unexpectedly dynamic period for fashion.  While extravagance was frowned upon, there was also a social dislocation where for the first time women took the place of men in the work environment, and fashionable silhouettes changed in response.  Skirts shortened and widened; military details proliferated and there was a new found confidence in clothing as it moved away from the winsome, restrictive styles of the pre-war era.  But austerity in dress did not entirely eclipse luxury and one of the places where fashion fantasies could be played out, and where the leading designers of the day could showcase their creations was the stage.  To dress leading actresses in high profile West End productions led to coverage in magazines such as The Tatler and The Sketch, generating the oxygen of publicity and ensuring a stream of well-heeled clients eager to sample such styles themselves.

Elspeth Phelps was a designer whose profile was one of the highest during this time and whose designs frequently ended up being admired by theatre audiences, and yet her fame has now faded to obscurity.  She first came to my attention when I discovered an extraordinary series of advertisements for her brand published in The Tatler in 1920.  They are unlike any other advertisements, fashion or otherwise, appearing at this time.  Drawn in a spidery and occasionally sinister style reminiscent of Aubrey Beardsley and Kay Nielson,  the adverts feature a parade of fictional aristocratic and society types bearing names such as Lobelia Lobb and Priscilla Brinvilliers.  Engaged in typical upper class pursuits, they are clad in the perfectly appropriate ensemble designed by Elspeth Phelps.  Apart from their striking design, they are witty, playful, faintly acerbic and surprisingly self-deprecating.  They gently poke fun at the advertiser and at the advertiser’s clientele, and they’re all the more brilliant for it.

Advertisement for Elspeth Phelps fashion house, one of a series of highly stylised and witty adverts designed by Lady Eileen Orde (daughter of the 4th Duke of Wellington), all featuring upper class characters in various situations wearing a Phelps design. Date: 1920
Elspeth Phelps advertisement, 1920

Intrigued by this audacious promotional approach, I wanted to discover more about not only Elspeth Phelps but also the designer of the adverts, Eileen Orde.  In fact Eileen Orde was Lady Eileen Orde, nee Wellesley, fourth daughter of the 8th Duke of Wellington and wife of the artist Cuthbert Orde. Eileen’s credentials as one of the leading arbiters of style can be in no doubt.  A photographic portrait of her by E. O. Hoppe appeared in British Vogue’s debut issue, the first photograph ever published by the magazine.  And her reputation is given a further boost with the knowledge she had an affair with the Adonis-like Rupert Brooke (she afterwards sold his letters and bought a car with the proceeds).

Lady Eileen Orde and daughters by Madame Yevonde

Captain & Lady Eileen Order in their Chelsea studio
An artistic couple – Eileen and Cuthbert Orde in their Chelsea Studio

Lady Eileen was frequently referred to in our archive magazines as ‘a clever artist’ (‘clever’ being the catch-all adjective of praise in society magazines of the early 20th century).  Yet she did more than dabble, seeming to make quite a career as an artist and designer. The Sketch ran a page of photographs showing Eileen and Cuthbert, who were married in 1916, at home in their Chelsea studio, together with their two daughters, Doonie and Jane.  There are also other references to her creative endeavours.  One photograph from The Bystander, 1931, shows her at work on wallpaper designs, and she seems to have specialised in painting fabric.  There is a reference to the wedding train she decorated for her sister-in-law in 1922, and another mention, in The Tatler’s fashion column of October 1918 gives a rather dismissive critique of a dress she painted for Doris Keane to wear in ‘Roxana’ at the Lyric Theatre.  The fashion journalist M. E. Brooke complained that, ‘However charming the gown may appear in the dressing-room, from the stalls it is a very ordinary affair and not nearly so effective as the cerise evening dress assumed by this clever actress in another scene.”

 

Lady Eileen Orde working on wallpaper designs

Lady Eileen Orde at work on wallpaper designs, 1931.

Lady Eileen Orde and Elspeth Phelps no doubt frequently came into one another’s orbit – it’s likely Lady Eileen was a client of Phelps.  Phelps, who had launched her business in 1906, had by this time established herself as one of the leading dressmakers in London.  Located in Albemarle Street in the heart of Mayfair, she was favoured by the well-to-do and mentioned in the same breath as Worth, Poiret and Lucile.  Mrs Jack May, the fashion columnist for The Bystander, waxed lyrical on Miss Phelps’s talents in its 30 May 1917 issue:

“Elspeth Phelps is a name to conjure with.  Nowhere are there to be formed more exquisite clothes, distinguished by taste above all criticism.  The soft picture-frock is very dear to the heart of this fine couturiere, who is just now having a succes fou with some charming gowns or demi-toilettes.  They fill an important gap now that evening dress en grande tenue is seldom required, while some would not be out of place for the smarter afternoon functions that now and again come along.”

 

Mrs Morrison-Bell as Oak for Nymphs of Forest tableau

Lillah McCarthy (left) and Mrs Morrison-Bell (right) in costumes designed by Elspeth Phelps for the Nymphs of the Forest tableau at the Petticoat Lane fundraiser at the Albert Hall, 1917

Evening dress by Elspeth Phelps

Her creations were escapist fantasies, confections of tulle, chiffon, soie de peau, embellished with lace, sequins, beading – perfectly suited to the pages of the smart, society magazines of the day, and to delight theatre audiences when worn by the prettiest and most popular actresses.  Among the women in the public eye who wore her designs were Binnie Hale (in 1920’s ‘The Kiss Call’), the dancer Madame de Kurylo and socialite Paula Gellibrand, pictured in ‘an effective headdress in The Tatler in 1920.  The actress Shirley Kellogg was photographed wearing a magnificent ‘diamond dress’, designed for her part in ‘Razzle Dazzle’ in 1916.  The following year, Kellogg was dressed by Lucile for the show ‘Zig-Zag’ (one cannot help speculating about the rivalry between these two fashion houses – one suspects it was fierce).  For the ‘Nymphs of the Forest’ tableau performed at the Petticoat Lane Bazaar, a wartime fundraiser held over several days in December 1916 at the Albert Hall, she designed costumes for a selection of society’s most beautiful women including Sheila, Lady Loughborough, a love interest of the future George VI.   Another client was Irene Castle, the dancer and unrivalled style icon, for whom Phelps designed her entire wardrobe for a trip back to America.  “It is the exception, nowadays, to find the name of Elspeth Phelps absent from a theatrical programme.  She seems to be carrying all before her in the theatrical work of dress, as she has for so long done with those of the haute-monde,” wrote Mrs Jack May in 1917, clearly something of a fan.

Lady Loughborough as Weeping Willow - Elspeth Phelps
Lady Loughborough (formerly Sheila Chisholm, and later, Lady Milbanke), considered one of the great beauties of the day, dressed by Phelps for the Nymphs of the Forest tableau, 1917

Paula Gellibrand

Mme de Kurylo wearing designs by Elspeth Phelps
The dancer, Madame de Kurylo modelling a variety of Elspeth Phelps designs in 1920

Mrs Vernon Castle with Rasmus
Irene Castle, dancer and style icon posing with her pet monkey, Rasmus.  Elspeth Phelps designed her entire wardrobe for a tour of her native America in 1917

The Queen of Diamonds - Shirley Kellogg in Elspeth Phelps
Actress Shirley Kellogg posing in the magnificent diamond dress designed by Phelps for her to wear in ‘Razzle Dazzle’, 1916

Elspeth Phelps would also have had a prestigious client list, providing wedding dresses, trousseaux for the Season and, every top designer’s bread and butter, court gowns.  She was renowned for her ability to take the latest ideas from Paris and to add her own original twists and to tailor them to individual customers.  She was not only an assured dressmaker, but she was an adept publicist.  In addition to those extraordinary advertisements created by Eileen Orde, whenever one of her designs was published in the press, the accompanying caption featured her name printed prominently in capital letters.  Any misattribution it seems was swiftly dealt with.  On more than one occasion, apologies were printed including one in The Tatler which had managed to attribute the stage costumes in ‘Maggie’, playing at the Oxford Theatre in 1919, to Poiret of Paris.  “We are informed, however, that they are made by the famous dressmaker, Miss Elspeth Phelps of 29 Albemarle Street.  We beg to sincerely apologise to her for giving the credit of these beautiful costumes elsewhere,” the magazine grovelled.

Court gown by Elspeth Phelps
Exquisite beaded court gown by Elspeth Phelps, 1923

Advertisement for Elspeth Phelps, WW1 fashion
It doesn’t take much to imagine Miss Phelps marching into The Tatler’s office and reducing the sub-editor responsible to a gibbering wreck.  Certainly, if a portrait of Elspeth, published in The Bystander in 1916, is anything to go by, then her appearance suggests a shrewd, steely and redoubtable personality.  Other pieces of evidence hint at her forthright views and pioneering approach.  In 1920, The Tatler credited her with being, “instrumental in annihilating the superstition against green,” and in 1925 she spoke out against the worrying trend for increasingly thin models.  The Tatler quoted her as saying, “we ought to have some nice, plump girls in the mannequin profession…but no monstrosities”.  Not a woman to mince her words then.  Ever the canny businesswomen, she set her sights on the American market in 1920, travelling on the Aquitania and touring the major American cities where she gave mannequin shows of her exquisite designs.  Not until Edward Molyneux shipped British fashion to America during the Second World War did a British designer do as much to woo the wealthy American market.  Naturally, news of this expedition was reported widely in the press.

Elspeth Phelps and Reggie de Veulle, 1917Elspeth Phelps featured in The Bystander in 1916.  Inset is a photograph of her designer Reggie de Veulle, who was implicated in a scandal in 1918 for supplying drugs allegedly leading to the death of actress Billie Carleton.

In 1923, it was announced that Elspeth Phelps, offering ‘original gowns specially designed for each client’ was amalgamating with the famous Parisian fashion house of Paquin.  Paquin bought her out, used her name and she was retained on a handsome salary, continuing to design her bespoke gowns for clients.  With new showrooms in nearby Dover Street, the Paquin-Phelps partnership launched with a splash, placing new advertisements in the press and holding a  ‘soiree dansante’ – the dresses on display described in mouth-watering detail by the papers.

Paquin Phelps advertisement, 1923
Lovely gown worns at the Paquin Phelps soiree dansante
Things unfortunately turned sour only a few years later.  A rather public court case saw Elspeth Phelps (described as Mrs Fox-Pitt; she had married Lionel Fox-Pitt in 1920) suing Paquin for breach of contract.  Meanwhile, Paquin claimed there had been some underhand dealings by Mrs Fox-Pitt who had engaged apprentices for a fee of £50 while pocketing £20 of the money herself.  It is significant that, during the course of the hearing, Elspeth Phelps’s argument that her reputation and skill was an asset to Paquin was boosted by the fact she had no fewer than fifty press books full of cuttings.  It was undoubted proof of her PR wizardry, even if her business dealings had taken an embarrassingly awkward turn for the worse.

The Great War and the 1920s marked the zenith of  Elspeth Phelps’s career.  She re-launched her business and continued to design into the 1940s, but, as is the caprice of fashion, there is scant mention of her after the late 1920s, at least not in our archive of magazines.  There were younger, brighter new stars on the scene – Hartnell, Molyneux, Victor Stiebel – Elspeth Phelps was no longer the fashion pioneer she had been.   Lady Eileen Orde died in 1952, aged 65.

 

I like the idea of these two women, these creative forces, joining together almost a century ago to create some advertising magic.  It is intriguing to imagine their conversations and to think how such a strategy was dreamt up.  Who knows what happened to the original designs but in their absence, I’m ordering one of Eileen Orde’s fantastic advertisements as a framed print, and each time I look at it, I’ll be reminded of two fascinating women and a creative partnership far ahead of its time.

Advertisement for Elspeth Phelps, 1920s fashion

With thanks to Randy Bryan Bigham for providing additional source material on Elspeth Phelps.

 

To order prints of Elspeth Phelps advertisements follow this link.

 

A Brief History of Underwear

The first publicity slogan for underwear appeared in the window of a London corset-maker during the 18th century, promoting the efficacious results bestowed by her latest model of corset claiming it, ‘controls the large, supports the small, uplifts the drooping.’ Almost three centuries on, a quick stroll around the lingerie section of M&S suggests that we all still want pretty much the same results from our foundation wear, although admittedly, a medieval or even 18th century drapers would not have sold many pairs of knickers. Most people simply didn’t see the point of wearing them.

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Legend has it that the corset as we know it–the type that shrinks a woman’s waist to doll-like proportions with the aid of whalebone, lacing and no small amount of discomfort–was first introduced by Catherine de Medici during the 16th century. She decreed that any of her ladies with a waist wider than 13 inches would not be welcome at the French court. Rather than face banishment, they breathed in, visited a stay-maker and politely said, ‘Non, merci’ to proffered sweetmeats. After the medieval fashion for rounded, feminine stomachs, suddenly the tummy was tucked away and the waist accentuated, a trend that endured, save for a short breather (literally) during the Empire line fashions of the Regency era, until the First World War. Over the centuries, corsets or ‘stays’ changed along with the vagaries of fashion from the sharp, flat-fronted bodices of the Tudor period to the wasp-waisted fetish of the Victorian era and the exaggerated S-bend shape of the early 20th century. The wealthier the wearer, the more restricted she was likely to be, but mobility was only necessary for those who had to work for a living and as Georgiana, the Duchess of Devonshire confessed, although she was pinched and sore, the soothing quality of admiration made it bearable. Corsetry was not limited to the female market either with dandies of the 18th century particularly fond of the garment’s figure-transforming qualities. In 1834, the increasingly plump Prince Regent was told his stays would be the death of him if he continued to wear them.

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Just prior to the Great War, fashion suddenly became more daring–looser, artistic, diaphanous. In 1913, a New York socialite called Mary Phelps Jacob passed into the annals of underwear history when she was awarded a patent for her invention of the first modern brassiere. Frustrated at the lumpen artifice of her whalebone corset underneath a particularly sheer evening dress, Jacob fashioned a makeshift bra out of two silk handkerchiefs and some pink ribbon. This charming creation quickly became popular, with its inventor opting to sell her patent to Warner Bros. Corset Company for $1500. Warner’s went on to make $15 million from it.

But women were never truly truss-free; restrictive underwear still moulded and shaped women’s figures according to style edicts of the 20th century. Twenties’ lingerie was lovely to linger over: silken and suggestive, but the slim-line fashions of the following decade required a sinuous figure to carry them off. Underwear firms such as Kestos offered girdles and corsetry-inspired foundation garments to ensure a lean silhouette under everything from one’s bias cut Molyneux evening gown to a flying suit. The war years required more practical solutions and warm woollen undies together with a scarcity of stockings meant that only pin-up girls emerging from an artist’s brush, unencumbered by ration coupons, could afford the silk fripperies that her flesh and blood sisters so desired. After the war, Dior’s New Look returned once more to the hourglass outline and cinched waists of the 19th century; waspies, corsets and conical bras gave the desired look with advertisements in women’s magazines posing questions that would provoke a public outcry today. One, for Au Fait, insists, ‘What’s the fun of being a woman if you don’t have a good figure?’

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In riposte, some women burned their bras in the sixties, but most inevitably still felt the need for some support. Hip, youthful fashion began to eclipse the ladylike styles of the fifties and underwear followed suit. In the 1970s, Janet Reger was an underwear trailblazer, combining comfort, luxury and sex in silk, satin and lace for discerning women – and men who could rely on the store’s dubious policy of maintaining absolute discretion when someone might be buying for a mistress rather than a wife.

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The choice of underwear on display today would bewilder even the most seasoned Victorian courtesan, but the current vogue for the derivative, early 20th century burlesque styles pedalled by high-end boutiques such as Agent Provacateur shows that lingerie designers are continuing to plunder the past for inspiration. Thankfully, bloomers have yet to enjoy a revival. Pants to that!

From Dagenham to Savile Row – Royal Couturier Hardy Amies

Description of a lime green double breasted day dress designed by Hardy Amies for Queen Elizabeth II. Date: circa 1960s

I was fashionably late to Valence House Museum on Saturday, arriving about an hour and a half before their 12-week Hardy Amies exhibition drew to a close.  This small, but perfectly formed show in an impressive local museum, has been celebrating the achievements of a man who was not only one of British couture’s finest exponents, but also one of Dagenham’s most famous sons.  Looking along the plain, identikit post-war houses lining the roads in this part of outer East London – the Becontree Estate was once the largest council housing estate in the world – it is difficult to imagine the area spawning an individual of such style, panache and ambition as Amies. Born in Elgin Avenue, Maida Vale, London in 1909, Edwin Hardy Amies had no fashion training, but was influenced by his mother who had worked as a dressmaker, and then vendeuse at several court dressmakers before the Great War.  He gained valuable business experience working in France and Germany after leaving school and was a salesman for the Avery weighing-machine company when contacts from his mother’s old job recommended him to fashion house Lachasse, previously headed by the designer Digby Morton.  He began initially as business manager but his interest in fashion led him to begin designing, producing his first collection in 1934.  During the Second World War, Amies served in special operations, rising to the rank of Lieutenant-Colonel as head of the Belgian section of the SOE.  After the war, he went on to set up his own Savile Row salon and began to design clothes for the then Princess Elizabeth in 1951.  He was appointed as royal dressmaker to H.M. the Queen in 1955 and knighted in 1989, the year he retired.

Copyright (c) Mary Evans Picture Library

In fact, it was Amies’ father, a resident agent for London County Council, who helped to map out the Becontree Estate streets.  His young family moved to The White House after the Great War, a building recently developed into a community arts centre, and the young Hardy Amies went to Brentwood School, an institution he kept a connection with throughout his whole life, even designing the school’s uniform.  A rather battered looking school cap in the exhibition was representative of the designer’s roots on the borders of East London and Essex, and although the exhibition was limited, there were some key highlights that did justice to his illustrious career.  These included his famous ‘Made in England’ tailored woman’s two-piece suit from 1940, the lapels patriotically trimmed (Amies would always be renowned for his impeccable tailoring for both men and women) as well as the pink outfit worn by the Queen for her 1977 Silver Jubilee together with its matching Freddie Fox hat.  Also on display were suits designed by Amies for the menswear retailer, Hepworths.  Designer collaborations with the high street might be commonplace today, but Amies’ side step away from the hallowed salons of Mayfair, was ground-breaking and just one of many commercial and branded ventures he carried out with success.

Copyright (c) Mary Evans Picture Library

Copyright (c) Mary Evans Picture Library

Unfortunately, photography was not permitted at the exhibition (‘due to lending agreements’ I was told) but the link here gives some good views – http://createlondon.org/event/hardy-amies/  For a comprehensive and visually rich history of Hardy Amies and his career, I’d highly recommend ‘Hardy Amies’ by Michael Pick, published by ACC Editions.

Copyright (c) Mary Evans Picture Library

We have represented the Hardy Amies archive for some time at Mary Evans, and the book carries many images we hold here including scores of his original designs made for the Queen as well as excellent photographs of Hardy Amies himself and his salon.  We’re sharing some here – as well as a hit parade of royal designs.  Hardy Amies once said of his royal patron, “The Queen has the most perfect manners. She gives you her undivided attention and never makes a critical remark. The only sign of disapproval is a raising of her eyebrows…But you get the message.”  He understood that while the Queen’s wardrobe could faintly echo prevailing trends, she herself had to project an image that rose above fashion.  This intuitive understanding of his client, coupled with his timeless, tailored designs ensured his long tenure as the Queen’s designer of choice.  Not bad for a boy from Dagenham.

 

1. Fitted dress with belt and button detail designed for Princess Elizabeth to wear on her Royal Tour of Canada in 1951.
2. A multi-frilled spagetti-strap evening gown with feather pattern and three flounced tiers, designed by Hardy Amies for Princess Elizabeth to wear on the royal tour of Australia in 1952. The tour was postponed due to the death of King George VI.
3. Another dress designed for the 1952 royal tour, together with a swatch of the pretty floral fabric.
Copyright (c) Mary Evans Picture Library Hardy Aimes
4. Black long sleeved lace evening dress with bow at the waist and matching train, designed by Hardy Amies for Queen Elizabeth II to wear on a State Visit to the Vatican in 1961.
5. Open coat with 3/4 sleeves and day dress with printed skirt, designed for the Queen’s state visit to France, May 1972. Dress and jacket in navy and white printed wool, sleeveless dress with belt in navy and white wool braid, jacket edged with navy and white wool braid, white felt hat with open work crown. This outfit offers a nod towards the simpler silhouettes and shorter hemlines of the 60s and 70s.
6. Pink overcoat with one button at the neck and short sleeves. With matching scarf and hat with hanging blossom. Outfit worn on a walkabout in the City of London to celebrate her Silver Jubilee in 1977. Hat designed by Frederick (Freddie) Fox.
7. Yellow chiffon evening dress in kaftan style, caught below the bust, bodice and cuffs heavily embroidered with diamante, back falling free from shoulders. Designed for the Queen to wear at a Prime Ministers’ reception at Buckingham Palace, 1977.
8. Blue and white faconne spot chiffon loose coat with sleeves cut on the cross; matching head scarf with flower detail.
9. Sketch and swatch of an evening dress worn by Queen Elizabeth II to a reception in California during an official visit to the USA and Mexico in 1983 (the poppy is the state flower of California).
10. Cocktail dress in mauve lace over lilac chiffon and pale pink satin, gently fitted and finished at the hem with a lace scallop and finely sunray pleated lilac chiffon. The 3/4 length sleeves are also finished with a lace scallop. Knee length and floor length versions (the second version was worn to Prince Edward’s wedding on 19 June 1999).
A selection of Hardy Amies designs and images on the Mary Evans Picture Library website can be viewed here.

 

From corsets to culottes – A brief history of tennis fashion

For many, it’s been a tough week to be British, but with the arrival of Wimbledon fortnight, some semblance of peace and order can be found in the tennis enclave of SW19 with its carefully manicured grass courts, tinkle of ice in Pimm’s and, of course, the pristine white attire the All England club still insists is worn by all players. The rule, which upholds Wimbledon’s strong sense of tradition and is one of the things to set it apart from the other grand slam competitions, had its origins in the early days of the game in the nineteenth century when the visibility of sweat, especially on women players, was considered unseemly. White not only disguised this, but gave the impression of freshness, and a century and a half on, the unshakeable rule remains.

Other than the stipulation of white, tennis clothing today combines style with high performance, ensuring complete freedom of movement with breathable, ‘sweat-wicking’ fabrics. It is a world away from the late 19th and early 20th century when lawn tennis gained many converts even though Victorian women would dress in a costume more suited to a garden party underneath which corsets continued to mould the female figure into the desired fashionable shape. A picture we hold of Charlotte “Lottie” Dod, (top left), five times Wimbledon champion from 1893 shows her looking for all the world as if she is about to sit under a parasol to take afternoon tea; her tennis racquet the only indication that she was the period’s leading sportswoman. Any type of exertion and energetic movement in a corset regularly caused the bone and steel to dig into players and draw blood. Nevertheless, many doctors believed the corset was advantageous during sport to ensure all internal organs were kept in place and the support warded against back pain and other such ills. Dorothea Lambert Chambers (above, second from right), seven-time singles champion at Wimbledon in the decade leading up the First World War won her matches wearing a business-like but nevertheless constricting combination of white blouse with tie and shin-length skirt. In 1905, when the young American tennis player May Sutton (later Bundy) (above, second from left), played at Wimbledon, she rolled back her cuffs to reveal her forearms because her sleeves ‘were too long and too hot’. It may seem tame to us, but her action was shocking to many spectators. In her 1910 book, ‘Lawn Tennis for Ladies,’ Mrs Lambert Chambers wrote a chapter on tennis clothing prescriptively advising the wearing of, ‘…a plain gored skirt – not pleated; I think these most unsuitable on court – about four or five inches from the ground. It should just clear your ankles and have plenty of fullness round the hem. Always be careful that the hem is quite level all round; nothing is more untidy than a skirt that dips down at the back or sides – dropping at the back is a little trick a cotton skirt cultivates when it comes home from the laundry. A plain shirt without “frills or furbelows” – if any trimming at all, tucks are the neatest – a collar, a tie, and waistband, go to make an outfit as comfortable and suitable as you could possibly desire.’

She also prescribed thin-soled white ‘gymnasium shoes’, choosing white cotton over heavier, coloured flannel or ‘stuff’ due to its infinitely washable properties and avoiding the wearing of hats. A decade later, the girl who beat Mrs Lambert Chambers in a gruelling 3-set match to take the Wimbledon title in 1919, would revolutionise tennis fashion. Frenchwoman Suzanne Lenglen presciently brought the youth and vivacity of the 1920s to the tennis court, sporting a succession of lightweight garments; chemise style dresses with pleated skirts, loose, straight cardigans and short-sleeved blouses or V-necked vests (still considered a risqué neckline). Lenglen’s outfits were designed by Jean Patou, the French couturier who pioneered sportswear as fashion and championed the ‘garconne’ look, opening a dedicated sportswear department in his couture store in 1925 and subsequently opening further branches in fashionable resorts such as Deauville and Biarritz. Lenglen’s clothes were embroidered with Patou’s signature, a visible declaration of the creative and commercial bond between designer and sports person and one that remains an essential relationship in the sportswear industry today. Patou was to continue as the go-to designer for a leisured lifestyle; in 1927, dialling in to the new trend for tanning with the launch of the first suntan oil, Huile de Chaldee in 1927 and a fragrance called, quite simply, ‘Sport’ the following year. Lenglen meanwhile, who topped off her on-court attire with a white fur coat (below, second from left), was hailed as a fashion revolutionary. London department store, Selfridges drafted her in to design a range of tennis clothes for them in 1933 (below left). Elizabeth Ryan, a contemporary of Lenglen and holder of 19 doubles titles at Wimbledon, said of her, “All women players should go on their knees in thankfulness to Suzanne for delivering them from the tyranny of corsets.” Ryan had witnessed the drying rack in the dressing rooms at Wimbledon where blood stained corsets were hung.

Tennis, perhaps because of the high profile of women players, continued to be a showcase for the development of sporting style. When the Spanish player Lili D’Alvarez wore a divided skirt designed by Elsa Schiaparelli at Wimbledon in 1931, (above, second from right) the garment caused a sensation, causing many magazines to note how it also ‘divided opinion’. The actress Gladys Cooper appeared in The Illustrated Sporting & Dramatic News in June the same year (above right), ‘trouser-skirted’ in an outfit she was planning to wear to Lady Cranfield’s tennis party at West Hall. Around the same time, some daring ladies began to wear shorts to play in, including one Mrs G. E. Tomblin, spotted in a 1932 issue of The Sketch wearing them while at a club in Chiswick (below, second from left), though the same magazine asked in one fashion column in March that year, ‘Can shorts rival these graceful frocks for the courts?’ (below, second from right). It’s an unsurprising viewpoint considering Aristoc were still advertising silk stockings suitable for the tennis court in 1933 (below right). It would be the pioneering American Alice Marble who was the first to wear them at Wimbledon in 1937 (below left).

By the 1950s another big personality was beginning to dominate the tennis fashion scene with his wildly feminine styles. 6 ‘ 7” Cuthbert Collingwood “Ted” Tinling (1910-1990) was an English tennis player and referee, already firmly doing the social round by the early 1930s. Suffering from respiratory problems, he had been sent to the French Riviera as a teenager and began to play tennis on the courts of the Cannes, eventually becoming Lenglen’s referee. We discovered a photograph of him from this time with Lord Charles Hope on the courts there in a 1931 volume of The Tatler (below left). Tinling’s playful, fashionable, flirty designs were worn by the majority of major tennis stars in the 1950s, 60s and 70s, from Billie Jean King to Martina Navratilova, but he is probably best known for the notorious frilly knickers worn by Gussie Moran in 1949, the scandal of which led to him being dismissed from his position as player liaison at Wimbledon (he would be welcomed back in 1982). Within our archive, there are some fabulous sixties designs by him featured in the swinging, ‘London Life’ magazine (three pictures below).

Despite the forays of tennis stars such as Serena Williams into the 21st century world of sportswear design, female tennis fashion today feels more serious and functional than the glory days of Tinling, though thankfully, the styles of over a century ago are consigned to the club’s excellent museum. How interesting it would be to see modern-day tennis players try to play in the corsets and long skirts of May Sutton, Lottie Dod and Dorothea Lambert Chambers. One wonders, when the mercury rises on Centre court, could they endure a three-setter in the searing heat?

Adapted from an excerpt taken from ‘Retro Fashion’ by Lucinda Gosling, published by New Holland.

Click here to see a wider range of tennis fashion images.