Motivational Posters from the Maurice Collins Collection

As we look to the start of a new year, thoughts inevitably turn to New Year’s resolutions and self-improvement.  With the help of the fabulous Maurice Collins collection that we represent here at Mary Evans, we turn the clock back 90 years and take a look at self-improvement 1928-style, through the medium of workplace motivational posters. Never mind mindfulness, forget Feng shui – these posters channel bold, colourful imagery with pithy positivity for the workplace and beyond.

Incentivisation Poster - Gossip
Incentivisation Poster - Look Pleasant
Incentivisation Poster - Who Thought

Parker-Holladay, a now defunct print company, was one producer of these motivational posters, which it made on a subscription basis for business owners to display and disseminate to their employees. Bill Jones, a fictional character created by Parker-Holladay, encouraged punctuality, good self-care, courtesy and teamwork, amongst a raft of other virtues, helping to instill best practice and positive mental attitude in the workplace.

Incentivisation Poster - Late Again
Incentivisation Poster - Health is priceless

Popular in their day, these striking posters fell from favour following the Wall Street Crash and the ensuing Great Depression of 1929, with economic events dealing a heavy blow to the self-made man and his entrepreneurial spirit. Though thankfully the economy is not suffering  today as it did back in 1929, even nearly a century later these images still convey the power of positivity and the beneficial effect this can have in the work place and on an individual’s outlook.

Incentivisation Poster - Criticism
Incentivisation Poster - Tomorrow
Incentivisation Poster - Who Thought
Incentivisation Poster - Worry

Here on The Inquisitive Archivist, these posters march again, on into 2018, with messages that are still pertinent to the workplace today.  Which of Bill Jones’s maxims will you take into 2018? Wishing all our readers a very happy and productive new year!


Incentivisation Poster - Goodbye Old Year

Going Under: Diving Suits through History

Serious exploration of the underwater world began in the early 17th century, when the first submarine was invented by Dutch physician Cornelis Drebbel.  Then, the environment beneath the sea was considered the most dangerous and mysterious on earth – long before the prospect of exploring environments, such as outer space, was even feasible.

The invention of individual diving suits in the early 18th century allowed a more refined exploration of the ocean depths.  The initial drive for the creation of diving suits was to aid salvage missions, at a time when many ships (carrying many treasures) were lost to the ocean on perilous journeys.  The first diving suits were designed in 1710s and in 1715, English inventor John Lethbridge created the first fully-enclosed suit, consisting of watertight sleeves, a pressurised air filled barrel and a viewing hole.

These basic elements formed the foundation for the design of future diving apparatus, the technological advances of which were covered regularly in illustrated scientific periodicals of the 18th, 19th and 20th centuries.  Expeditions to ships sunken in WWI and WWII, fueled by public intrigue and fascination, were often dramatically illustrated in the likes of newspapers such as the Italian Sunday supplement; “La Domenica Del Corriere” and the French illustrated supplement “Le Petit Parisien”, with bold and vivid interpretations of almost robotic-like diving suits placed in otherworldly environments.

Early diving suits, far away from today’s equivalent, continue to be well-received in popular culture as a representation of the quirky and bizarre, due to their odd appearance and design aesthetics and for their kitsch, retro-futurist elements.  Film and television characters in early diving suits have appeared in cult productions, think the Ghost of Captain Cutler in Scooby Doo – this eerie, glowing and growling deep sea diver is of the show’s most popular villains (Below: Captain Cutler in SCOOBY-DOO 2: MONSTERS UNLEASHED, 2004, (c) Warner Brothers/courtesy Everett Collection).

SCOOBY-DOO 2: MONSTERS UNLEASHED, 2004, (c) Warner Brothers/courtesy Everett Collection
For anyone enchanted by the exploration of the undersea world and have an appreciation for unusual design; the photographs and illustrations of early diving suits held by the Mary Evans Picture Library are a joy to behold.

FREMINET'S MACHINE

Above: French inventor Freminet’s ‘Machine Hydrostatique’ which incorporates something like a  modern diving suit combined  with an air tank.  Engraving by an unnamed artist in Pesce, ‘Navigation sous- marine’, 1772.

KLINGERT'S DIVING SUIT 1

Above: Klingert’s diving suit and apparatus.  Engraving by an unnamed artist in Louis Figuier, ‘Merveilles de la Science’ volume 4 page 637, 1797.


AMBER-HUNTER'S SUIT

Left: Cabirol’s diving suit combines effective protection with considerable ease of movement, the two basic requirements for working underwater.  Engraving by an unnamed artist in Louis Figuier, ‘Merveilles de la science’ volume four, page 639, 1856.

Above: Diving dress and equipment of an amber hunter.  Engraving by an unnamed artist in Louis Figuier, ‘Merveilles de la science’ volume four, page 639, 1856.

Right: A state-of-the-art diving suit of the late 19th century, made of rubber and fitted with an emergency air tank, just in case the unthinkable should happen… Engraving by an unnamed artist in Louis Figuier, ‘Merveilles de la science’ volume four, page 655, 1875.


DIVING SUIT 1922

Left: Diving suit designed for work on the ‘Lusitania’, sunk during World War One and lying at a depth of 80 metres.  Unnamed artist in ‘Le Petit Journal’ 17 December 1922

Right: Divers explore the wrecks of vessels torpedoed during World War One: the amazing suit on the left is specially designed for very deep dives.  Unnamed artist in ‘Le Petit Journal’ 23 May 1920.

 Deep-sea diving suit, for salvage work on HMS 'M1' subrine

Above: A German deep-sea diving suit brought from Kiel for examining the lost submarine ‘M1’. On 21 November 1925, while on an exercise in the English Channel. The ‘M1’ submarine sank with the loss of her entire crew, the crew members appear to have tried to escape by flooding the interior and opening the escape hatch, but their bodies were never found. At the time the submarine was lying too deep to use ordinary diving apparatus. So the decision was made to ask for the assistance of Messrs. Neufeldt and Kuhnke, of Kiel, who specialized in deep-sea diving apparatus.

Diver in metal diving suit attached to cable

Left: A diver in an iron diving suit developed by a German company in Kiel, seen here being lowered into the sea, 1922.

Centre: A diver in an electrically controlled metal diving suit attached to a cable, ready to be lowered into the sea, c. 1924.

Right: A diver in a special iron diving suit is lowered into the sea attached to a cable, c. 1920.

Diving suit used during Lutine salvage operation

Left: Full figure of man in underwater diving suit, c 1940.

Centre: A man holds up a rubber diving suit used during one of many salvage operations of HMS Lutine, which sank off the Dutch coast during a storm in 1799. Photograph c. 1934.

Right: American inventor H.L. Bowdoin with his deep-sea diving suit. On the shoulders are two 1000 watt automobil lamps. 15th August 1931.

DIVING SUIT STRUGGLE

Above: A German underwater photographer struggles to get into his rubber diving suit, with a little help from his friends. Unattributed photograph for Barnaby’s Studios Ltd c. 1930s.

Diver

Above: William Walker, diver, who worked under Winchester Cathedral between 1906 and 1912.

 

The GREAT Mary Evans Christmas Gift Guide

Tatler Christmas Shopping Guide

Combing the archive to reveal this season’s best buys for all the family.

We’re sorry but it’s becoming unavoidable.  There are just eighteen oh-so-short shopping days to go until Christmas.  As panic buying sets in the length and breadth of the country, FEAR NOT, for help is at hand.  Fling away those gift guides in Sunday supplements, forget about jostling for a parking space in Westfield, throw caution to the wind and CANCEL that Amazon Prime subscription. You don’t need it.* We’ve trawled through history itself in order to help you solve any festive gift-giving dilemmas.  Read on for some vintage inspiration and watch your family’s faces light up this Christmas.

*Did we mention you WILL need a time-travelling machine?

For discerning Uncle Jeremy, the ultimate in loungewear – a velvet smoking jacket from Peter Robinson with silk collar, cuffs and frogging.

Advert for Peter Robinson, gentlemen's clothing 1895

For your tech-loving teenage son – the twin-lens artist hand camera from the London Stereoscopic Company.  He’ll be extra-impressed that it’s the same one used by the Princess of Wales.

Top of any little girl’s wish-list – a toy roadside pub.  Yes, that’s right.  Complete with beer pumps, ashtrays and pork scratchings , this boozer offers instruction in basic arithmetic courtesy of the darts board.

For dear mother, what can be more thoughtful than an electric vacuum cleaner or state-of-the-art Frigidaire?  No more daily shopping, no more drudgery of carpet beating.  Now she can clean carpets all day to her heart’s content.  How kind of daddy.

Frigidaire fridge advert

Stumped again about what to buy Aunty Irene?  The answer is staring you (quite literally) in the face.  Who doesn’t want a cat telephone cosy from Selfridges in their life?  Aunty Irene need fret no more about her phone getting chilly during those winter months.

Cat telephone cosy from Selfridges, 1919

For seven-year-old Nicholas, a Tri-ang model motor car is just the thing.  But how to choose between the Rolls Royce, the Brooklands or the Chevrolet Regal?  Buy all three (they’re just £15 15 shillings each) and you needn’t feel so guilty about packing him off back to Harrow on Boxing Day.

Advertisement for Tri-Ang toy model motor cars

Ever since Grandpapa singed his moustache while using a toasting fork, the need to modernise has been apparent.  Treat him to this 1909 Elkington plate stand and lamp for making flame-free crumpets and toast at the breakfast table.

Stand and lamp for making toast 1909

For that opinionated great-aunt you loathe.  Buy her a horrific dinner gong or match holder.  Do be mindful that these will be re-gifted back to you in her will when she pops her clogs.

Chain smoking Aunty Lil would love a new Ronson lighter.  And why not also buy her a Perfu-mist scent dispenser at the same time?  We can only hope she doesn’t get the two muddled up after one too many gin and dubonnets.

Advertisement for Ronson lighters, 1931

For the newest member of the family, how about a winter bassinette or a wooden horse on wheels from the 1888 catalogue of Dunkley’s of London and Birmingham?  Strictly no actual playing with them though; it’ll seriously affect their valuation on Antiques Roadshow in 130 years’ time.

And finally, you know last year, when your sister bought you that Brian Connolly CD for Christmas and you vowed revenge?  Remember when you dreamed of finding a present that would give her nightmares at night?  Here you go.

Pssst… for actual Christmas presents you can buy today featuring Mary Evans images, visit; Prints-Online.

Postcards from the nursery: the collection of Peter & Dawn cope

The magical collection of postcards and ephemera amassed by Peter and Dawn Cope has been represented by us here at Mary Evans for almost eight years.  We quizzed its owners, the authors of ‘Postcards from the Nursery’ (Cavendish Publishing, 2000) on the origins of this incredible archive.  Read on to discover more:

 

Children with tangled kites
What sparked your interest in postcards and their illustrators?

Good question. It comes down to the fact that Dawn trained as an architect and I was trained as a graphic designer, so we love visual imagery. In the early seventies when we were raising our family, we were attracted to a very shabby copy of Kate Greenaway’s ‘A Apple Pie’ at the Saturday antique market held behind The Standard pub in Blackheath. From there we built up an good collection of Greenaway books which were fashionable at the time.

Then we began to attend book auctions at Sothebys, then held at Chancery Lane. Here we met plenty of book people who opened our eyes to other illustrators including Willebeek le Mair, Charles Robinson, Rackham, etc, etc. I recall that we bid for and bought for £470 a set of 10 watercolours by Millicent Sowerby, illustrated by her for publication in Humphrey Milford children’s annuals. This led us into collecting 1920s children’s books.

On a rainy holiday trudging round a market in Truro we stumbled on a postcard album brim full of postcards illustrated by Humphrey Milford artists like Lilian Govey, Eileen Hood, Susan Pearse and Millicent Sowerby. Contained in the album were 500 postcards sent to two children living in Plymouth by their parents (who were away a lot) and their grandma. This fed our appetite for more, so countless postcard fairs then ensued.

Nursery land

It’s a pretty extensive collection. Do you know how many postcards you have?

About 10,000.

And are you still collecting?

Yes. The collection has broadened to include various artists and publishers whose illustrative work epitomises social taste and the activities of the period 1900-1930 – the years covered by our collection.

Do you have a particular favourite illustrator?

One of our many favourites is Florence Hardy, sister of Dudley Hardy and daughter of marine painter Thomas Bush Hardy. She trained at the Sorbonne as a miniaturist. But by the time she graduated there wasn’t much demand for miniature painting. And when her father drank himself to death in 1897 leaving his new young wife (formerly the family housemaid) with a baby, Florence was obliged to seek work as a postcard and greeting card illustrator, to support the large family. I was told she worked with a magnifying glass. If you look at one of her postcards you will appreciate that it is carried out with the precision of a miniaturist.

Pub: Humphrey Milford, 'Postcards for the Little Ones'. Sky Fairies series. Fairies frolicking in the sky. Artist: Amy Millicent Sowerby Date: 1920

A lot of postcard artists in this genre were women. Why do you think this is?

There is a section on the rise of women artists in our book (see pages 22-25). Briefly, towards the end of the nineteenth century more girls had the freedom to attend art school at a time when women were campaigning for greater independence. Enterprising women, mainly from the middle class, found that they could combine freelance commercial illustration without compromising their family duties. And when World War 1 came along they contributed to the war effort by creating patriotic postcards featuring children, aimed at spreading propaganda to the youngest members of society.

Four little girls dressed in identical red capes and carrying matching fur muffs step out looking very festive. Date: c.1920

Did you meet any of the artists featured in ‘Postcards from the Nursery’?

We met Molly Brett, René Cloke, Kay Nixon, Susan Pearse, Joyce Plumstead, Jenifer Rickard and May Smith. We also met many of the next generation whose artist relatives were by then deceased.

Other than postcards, do you collect any other types of ephemera?

Post-Victorian greeting cards (many illustrated by our favourite postcard illustrators)
Illustrated children’s books including:

Dean’s Rag Books and Rag Sheets 1902-1940 (about 300+ rag books and 100+ rag sheets) Miniature children’s books published by Humphrey Milford (about 300 books)
Kate Greenaway (extensive collection)
Henriette Willebeek le Mair (extensive collection of books, postcards and china)**

Paintings and drawings by children’s book artists including:

Florence Mary Anderson, Maude Angell, Honor Appleton, Edith Berkeley, Edna Clarke-Hall, Muriel Dawson, Charles Folkard, Lilian Govey, Kate Greenaway, Florence Hardy, Helen Jacobs, Helen Grace Marsh Lambert, Ethel Larcombe, Joyce Mercer, Ethel Parkinson, Susan Beatrice Pearse, Rosa Petherick, Agnes Richardson, Millicent Sowerby, Fred Spurgin, Margaret Tarrant, Dorothy Wheeler.

Nursery china
Penguin Books published 1960-1980 (about 2200 books)
Books on art and design

**During the nineteen seventies and eighties I acted as design consultant to a London-based publisher,
reproducing the illustrations of Henriette Willebeek le Mair into books and on to porcelain in a more modern format. As a result we were introduced to the son of her original publisher, Augener. He sold me several signed limited edition copies of her famous books.

Do you have any plans for your collection?

Our prime concern is deciding how best to keep the collection intact after we depart. Currently we are at an advanced stage of building a Filemaker database for the postcard collection which may be extended to our greeting cards and other ephemera in due course. Ideally, we will want to sell the collection as a single entity to a university library or national institution either in the UK or abroad.

Delineator July 1929 - Cover in Art Deco style depicts a woman by the sea with cruise liner. Date: 1929

Have you ever considered an exhibition?

We have held a successful three month exhibition entitled ‘Postcards from the Nursery’ at Bethnal Green Museum in 1979, which was widely reviewed in the national press. One of our guests was Susan Pearse, artist of the Ameliaranne series of books from the twenties, thirties and forties, who was approaching 100 years of age by the time the exhibition opened.

We would love to mount another exhibition and create another book with a fresh presentation, make corrections and add new material and information gleaned over the ensuing years since ‘Postcards from the Nursery’ was published 17 years ago. Ideas and suggestions would be most welcome.

Christmas scene

Can you explain the obsession among postcard artists with Holland?

In Edwardian Britain people began to venture abroad for their summer holidays. Holland was the popular destination of choice. The Dutch were friendly and welcoming and most of them spoke English, whereas the French, after many years battling with the British, tended to be less welcoming towards British holidaymakers.

Spain and Italy were too distant for all but the wealthy. Consequently, the Dutch responded to this surge of British visitors by creating a huge market for souvenirs for the British to take home, and postcards that they could send back to their loved ones. At this time children seldom went abroad with their parents, but remained at home with their governesses, so they would receive postcards from their parents depicting Dutch children.

Here’s a lightbox of 100 images from the Peter & Dawn Cope collection.

Dutch boy and girl in blue

A Transcontinental Metro and other dreams of the future – as illustrated in the past

I always love delving into the unusual here at the archive and from spooky spectres to spoon-bending we have it all, but one area I’m particularly fascinated with is the collection of imaginative illustrations dating pre-1960 which fantasise on what the future may hold in the year 2000 and beyond.  These popular images regularly appeared in scientific and general interest periodicals, children books, collectables and magazines.  Common illustrated themes included wonderful and complex infrastructure, high capacity and ultra hi-speed transport, space exploration and domestic living with machines for every chore you could think of.

Much of the ideas depicted were entirely plausible at the time, for example video calling, but equally some imaginations of the future were a good way off reality and really delved into the realm of fantasy;  ideas such as life on Mars in 50 years time and underwater bikes being used for the casual commute across the English Channel!

One particularly charming example in the archive is the promotional sticker book published c.1950 by Belgian chocolate company ‘Aiglon’, titled ‘L’An 2000 / ‘t Jaar 2000’ The album features many unique future scenarios such as the dredging and reclaiming of the Mediterranean sea between France, Spain, Italy and North Africa, aeroplanes the size of cruise ships and post sent by intercontinental rocket.  How I would have loved to collect each individual sticker with the purchase of a chocolate bar!  At Mary Evans we are lucky enough to hold the full completed album (images below).

As much as some of the ‘guesses at futurity’ are hard-to-swallow, the images offer a fantastic insight into the vivid, thought-out and often humorous imaginations of our forefathers at what our world may look like by the new millennium.  There are hundreds of images of the ‘future’ for your perusal on our website, which are available to license and you can find them here, but below you can see some favourites from a variety of sources – I do hope they delight!

Future 1

Future 1a


Cityscapes of the Future:
 

New York of the future

Left: Autogyros and other aircraft land on rooftops in the London of the future, by Henry Woolley in ‘The Wonder Book of Aircraft’, 1931.

Centre: Postcard showing the New York of the future, date unknown.

Right: A city street of the future by Henry Woolley in ‘The Wonder Book of Aircraft’, 1931.


Transport and Infrastructure:

TRANSATLANTIC TUNNEL

Left: Transatlantic tunnel, c. 1950 for the Biekens biscuit company, Belgium.

Right: Observation of the sea bed from transparent-bottomed boats, using atom-ray illumination, c. 1950 for the Biekens biscuit company, Belgium.

MEDITERRANEAN RECLAIMED

Left: Reclaiming the Mediterranean for agricultural use, c. 1950 for the Biekens biscuit company, Belgium.

Right: Transcontinental metro travelling underground beneath continents, c. 1950 for the Biekens biscuit company, Belgium.

 

SUPER-JUMBO AIRCRAFT

Left: Super-jumbo aircraft carrier, c. 1950 for the Biekens biscuit company, Belgium.

Right: Submarine motorbike, c. 1950 for the Biekens biscuit company, Belgium.

 

CHANNEL ROAD BRIDGE

Left: Channel road bridge between Calais and Dover c. 1950 for the Biekens biscuit company, Belgium.

Right: Jet-propelled snow mobile, c. 1950 for the Biekens biscuit company, Belgium.

 

FUTURE MONORAIL

Left: Traffic control centre, c. 1950 for the Biekens biscuit company, Belgium.

Right: Monorail proposal, March 1941.  Illustration by B und H Romer- Munchen, in Delhagen und Klafigs Monatshefte.

 

CIRCULAR AIRPORT PROJECT

Left: A prediction that aircraft will be guided to their destinations by beacons – vertical lights positioned beside motorways, indicating the route from town to town, c. 1935.  Collectors’ card by Byrrh, French aperitif.

Right: A suggested central London overhead airport at King’s Cross showing aeroplanes landing on the runways of a huge wheel-shaped structure. Illustration by Charles W Glover in the Illustrated London News, 6 June 1931.

 

TRAIN OF TOMORROW

Left: Prediction of what the railway train of tomorrow will look like.  Totally streamlined for greater speed and economy, c. 1935.  Collectors’ card by Byrrh, French aperitif.

Centre: Future Transatlantic passenger liners, which will be aerodynamically shaped for faster travel. This vessel is based on a project by American designer Norman Bel Geddes, c. 1935.  Collectors’ card by Byrrh, French aperitif.

Right: Landing spot for airplane, parking space for cars on every storey, France, circa 1930.


Domestic living:

future, vision In the year 2000, television-phone,

Above: Future vision un the year 2000, television-phone, colour lithograph, France, 1910.


future, household, automatic floor polisher with

Above:
Future vision in the year 2000, an electric scrubber, colour lithograph, France, 1910.

Futuristic home, with chores done automatically

Above: A futuristic home, with chores done automatically. The housewife’s life will be an easy one in which she can sit back, read the paper and listen to music.  Allers Familj Journal (Sweden), 24 May 1929.


Robot servant polishing shoes

Left: A futuristic device to help a gentleman get dressed in the automatic home of the future. At the press of a button, a mechanical arm holds out his suit, top hat and walking stick, while a platform on wheels delivers his shoes. Allers Familj Journal (Sweden), 24 May 1929.

Centre: The servant of the future – a robotic servant polishes a man’s shoes while he sits reading in his armchair. Le Petit Inventeur (France) c. 1929.

Right: A futuristic invention for the lazy person — no need to leave your seat when you need a drink, in the automatic home of the future. A man sits in his armchair, smoking a cigar, while a mechanical arm drops through the ceiling to offer him a tray of drinks. Allers Familj Journal (Sweden), 24 May 1929.

SUBURBAN HOME, ROCKET

Left: Suburban home with garage for family rocket, c. 1950 for the Biekens biscuit company, Belgium

Right: Kitchen of the future, c. 1950 for the Biekens biscuit company, Belgium

Say It With Flowers — but mind your language!

The concept of flower symbolism goes back many centuries, and examples of it can be found in many countries. One theory for its origin is that in some countries where women were not taught to write they used flowers instead to convey their messages.

A famous example from English literature is the madness and death of Ophelia in Shakespeare’s Hamlet. Having handed out some meaningful herbs and flowers to various characters during her mad scene (rosemary, pansy, fennel, columbine, rue, daisy, violet), she drowns in a stream with weeds and flowers in her hands (crow flowers, nettles, daisies, long purples). In his painting Ophelia (1852), the Pre-Raphaelite artist John Everett Millais combines flowers from both scenes, and adds a few more of his own (roses, forget-me-nots and poppies).

Ophelia, 1851-52. Millais, Sir John Everett (1829-1896), oil on canvas, 76 x 112 cm, Date: 1851-52.

In the 19th century there was a huge surge of interest in the language of flowers or ‘floriography’. By the end of the century many ‘floral dictionaries’ had emerged, both in the UK and in America, some including poetry and illustrations. A book entitled Flower Lore: The Teachings of Flowers, Historical, Legendary, Poetical and Symbolic (1879) by a Miss Carruthers of Inverness became a standard source, and one of the best known examples, thanks to its illustrations, is Kate Greenaway’s The Language of Flowers (1884), still in print today.

Illustration by Kate Greenaway in 'The Language of Flowers'

All of this came at a time when flowers were part of a coded language of courtship—a man giving a woman snowdrops, for example, could be an expression of hope, while violets would signify faithfulness. The nosegay (a small bouquet) was very popular with the Victorians, either as a gift or as a wedding bouquet. Flower symbolism also appeared on greetings cards (especially Valentine’s cards), postcards, in embroidered form, as well as in accessories such as fans and ephemera such as soap wrappers.

Floral decorative fan with frilly edging showing pictures of flowers -- each section explains the symbolism of flowers, eg Pansy for Thoughts, Snowdrop for Hope. Date: c. 1910s
Roses to most people’s minds signify love, but the different colours, and whether in bud or full flower, have different shades of meaning: single rose (simplicity), deep red (bashful shame), damask (brilliant complexion admired), cabbage (ambassador of love), white (I am worthy of you), white and red together (unity), white bud (girlhood), red bud (pure and lovely).

Chocolate box design, featuring three red roses. Date: 20th century

But some flowers have negative connotations. Here are a few which are perhaps best avoided: aconite (misanthropy), columbine (folly), lavender (distrust), morning glory (affectation), narcissus (egotism), oleander (beware) or yellow carnations (rejection).

With all this floral activity going on there was bound to be a cynical backlash sooner or later. The scientist and novelist H.G. Wells wrote a humorous essay (circa 1897) ridiculing romantic flower symbolism: There was no downright “No!” in the language of flowers, nothing equivalent to “Go away, please,” no flower for “Idiot!” The only possible defence was something in this way: “Your cruelty causes me sorrow,” “Your absence is a pleasure.” For this … you would have to get a sweet-pea blossom for Pleasure, wormwood for Absence, and indicate Sorrow by the yew, and Cruelty by the stinging-nettle. There is always a little risk of mixing your predicates in this kind of communication, and he might, for instance, read that his Absence caused you Sorrow, but he could scarcely miss the point of the stinging-nettle.’

Whether we agree or not with H.G., the flower industry seems to be still flourishing nicely!

Bizarre Best Wishes – the Weird & Wonderful World of Victorian Christmas cards

Children attacking a large pudding on a Christmas card. Date: circa 1890s

10997093: Children attacking a large pudding on a Christmas card. Date: circa 1890s

For any student of Christmas festive facts, they will know that first Christmas card was designed in 1846 by John Calcott Horsley at the request of Sir Henry Cole, later Director of the Victoria and Albert Museum.  About one thousand hand-coloured copies were produced, printed by Mr. Jobbins of Holborn and published by Joseph Cundall of Old Bond Street.  The design incorporated two scenes of charity flanking a central picture of a typically Victorian family cheerily raising a glass to toast the recipient of the card.  Although Horsley’s card is the acknowledged ‘first’ Christmas design, another, even earlier card, was designed by Mr. W. N. Egley, and sent by the artist to friends and family in 1842.  Whichever can claim to be truly the first Christmas card, they triggered a trend that became a festive tradition as familiar as trees and mince pies.

These early examples had been private ventures but by the 1860s the firm of Messrs. Goodall had begun to issue Christmas cards to the trade.  In the decades that followed, Christmas card sending rose to prodigious proportions.   During the Christmas period of 1882 for example, more than 14,000,000 letters and packages were delivered in the London area alone.  Such was the demand for new designs of good quality that in 1879, card publishers Raphael Tuck held an exhibition at the Egyptian Hall in London, with well-known Academicians as judges and 500 guineas in prizes.  The contest attracted nearly 900 entrants and was so popular that a second and grander competition, judged by Sir John Millais and Marcus Stone, was held in 1882.  This time £5000 was awarded in prizes.  The result was that many famous artists, including Stone, George Clausen, G. D. Leslie and W. F. Yeames, entered the Christmas card market, with one firm paying out £7000 for drawings in a single season.  Years later, a 1936 interview with Desmond Tuck of Raphael Tuck published in The Sphere, revealed that each season the company rose to the challenge of creating no fewer than 3000 original Christmas card designs, achieving this with a permanent staff of fifteen designers, freelance commissions from outside artists and licensing works from art galleries and museums.  Tuck were undoubtedly market leaders.  They exclusively produced the royal family’s Christmas cards each year and ensured that the designs were distributed to the press who duly published them (many featured patriotic scenes or historic royals from the past), and they pioneered novelty cards alongside more sedate, traditional designs.  In 1901, The Tatler magazine commented on a box of Christmas cards sent by the canny marketeers at Raphael Tuck:

“All Raphael Tuck’s cards are pretty and artistic, but what struck me as the most ingenious were the expanding cards, i.e., those cards by which a slight manipulation can be transformed into ships, soldiers and horses of a real shape and form.”

An 1842 design for a Christmas card by Mr W. N. Egley, though the general consensus is that the first was by John Calcott Horsley for Sir Henry Cole in 1846. There is some debate over whether this one was designed in 1842 or 1848. Nevertheless, a very early example, perhaps the earliest! Date: 1842

11657256: An 1842 design for a Christmas card by Mr W. N. Egley, though the general consensus is that the first was by John Calcott Horsley for Sir Henry Cole in 1846. There is some debate over whether this one was designed in 1842 or 1848. Nevertheless, a very early example, perhaps the earliest! Date: 1842

Reputedly the first Christmas card, this was designed by Horsley in 1843, and a coloured version sent out by Sir Henry Cole in 1846 Date: 1843-1846

10021527: Reputedly the first Christmas card, this was designed by Horsley in 1843, and a coloured version sent out by Sir Henry Cole in 1846 Date: 1843-1846

The designing room at Raphael Tuck & Sons, fine art publishers of prints, cards, Almanacks and postcards, staffed largely by women. Tuck were one of the leading card and postcard publishers in the 19th and 20th centuries. Date: 1903

11657260: The designing room at Raphael Tuck & Sons, fine art publishers of prints, cards, Almanacks and postcards, staffed largely by women. Tuck were one of the leading card and postcard publishers in the 19th and 20th centuries. Date: 1903

Several examples were shown but it is notable that not one single card appears to us to be particularly festive – there are donkeys on the sands of a coastal resort, a Chinese pleasure boat, circus horses and their riders,  a man-o-war in full dress and eighteenth century dandies carrying a lady in a sedan chair.  Not a single snowflake or twinkling bauble in sight.

211657259 (left): Adolph Tuck, Sir Adolph Tuck, 1st Baronet (1854-1926), fine art publisher and chairman of Raphael Tuck & Sons, pictured with his son passing a design for a Christmas card in 1903
10999514 (right): Invoice from Raphael Tuck & Sons Ltd, to Mr Frank Blackley, for the supply of one hundred greetings cards, total cost ten shillings and ten pence.

We have an eye-bogglingly varied array of historic Christmas cards in the archive representing this rich period in card publishing.  Many have arrived via our representation of the fabulously bonkers David Pearson Collection featuring designs that range from the mildly inappropriate to the unashamedly weird, most from the late 19th and early 20th century.  We may blame our modern-day sensibilities and taste for laughing at such unfathomable festive themes, but even in 1894, Gleeson White, editor of The Studio, wrote a monograph on Christmas cards in which he commented on the increasingly bizarre and inappropriate styles of card available to consumers.

“It is amusing to note the pictorial accompaniments, considered fit to illustrate the very mundane wish for a ‘A Happy Christmas’.  To accompany this prosaic and wholly carnal greeting we find, often, monsters of nightmareland, pictures of accidents dear to the farce writer, and in short, the subjects, which are in vulgar parlance weird and alarming on the one hand and distinctly uncomfortable on the other.”

Gleeson White, aesthetically sensitive, might have been particularly averse to ‘jokey’ and strangely macabre cards but there was undoubtedly a market at a time when the scale of card-sending meant that designers had to cast about for novel ideas and not all card buyers were discerning enough to prefer the worthy work of an Academician.   Nevertheless, whoever came up with murderous frogs and dead robins, cards in the shape of a hand gun or plucked turkeys lying limp and lifeless on kitchen scales, had perhaps spent rather too long at the drawing board, scraping the brandy barrel of festive ideas.  We don’t care.  Whether it’s Christmas or not, weird Christmas cards continue to be a source of great mirth and amusement at the library.  We’re just waiting for a mischievous someone to select some for a cool and off-beat Christmas card selection box.  We’ll be at the front of the queue.

9

A saw on a Christmas card -- the basis of a fairly excruciating pun. Date: circa 1890s

6

Little dog with a toy gun on a New Year card. circa 1890s

4  A frog murders another frog for money - a somewhat bizarre Christmas subject ! Date: circa 1880

5