Travelling in Style

This October sees the publication of a new illustrated book on luxury railway travel in Britain which features previously unpublished research material and rare archival images, many of them from the Illustrated London News collection housed here at Mary Evans. Luxury Railway Travel: A Social and Business History by Martyn Pring (Pen & Sword Transport, October 2019) chronicles the products and services shaped by railway companies and hospitality businesses for Britain’s burgeoning upper- and middle-classes in the interwar years. For our latest blog, Martyn explores the connections between women’s fashion and first-class travel.

At the 19th century’s tail end, a marketplace for men’s and women’s fashion accessories evolved; for designers it was not just an opportunity to create new attire but the notion of selling a ‘complete look’ made up of hats and footwear, jewellery, scarves, ties, gloves and bags. Throughout the Edwardian period, interest in fashion gained momentum as women from higher social classes found new freedoms. Not only were restaurants and hotels deemed suitable for groups of women, but a state of independence developed surrounding early forms of a retail or shopping culture.

High-quality suppliers and department stores sprung up around city centres; special malls and arcades of individual shops appeared in prosperous districts of London, Paris, Milan, New York and Chicago selling a variety of high-end products especially women’s fashions. Couturier and dress maker, Lady Lucy Duff Gordon, a female entrepreneur, was typical of the period trend setters. A Titanic survivor, she pioneered sexy underwear having established her credentials during the mid-1890s running a Mayfair shop selling (at the time) breath-taking lingerie. Courtesy of her investor husband, Sir Cosmo, she ran shops in several international cities. This was all part of the Edwardian garden party; historian Professor Bernard Rieger noted first-class passengers were ’part of an expanding market for luxury goods and services that, together with high-class hotels, spas and exclusive retail outlets catered for a clientele of aristocrats, members of the European haute bourgeoisie, and American plutocrats.’ (Bernhard Rieger (2005), Technology and the Culture of Modernity in Britain and Germany 1890-1945, Cambridge, Cambridge University Press.)

Lady Lucy Duff-Gordon (1863-1935) English fashion designer developed an international business in London, Paris, New York, and Chicago, designing for stage and screen, as well as the wealthy. Ca. 1915.
Lady Lucy Duff-Gordon (1863-1935)  developed an international business in London, Paris, New York, and Chicago, designing for stage and screen, as well as the wealthy. Photo c. 1915.

Hardly surprising the world of fashion increasingly occupied the minds of publishers who fine-tuned individual titles targeting particular groups of women. The idea of ‘travelling in style’ gained ground. What women wore mirrored the high-class environments of homes, hotels, ocean liners and the first-class train carriage, but for publishers, editorial and advertising appeared side by side with railway holiday arrangements and the special supplements celebrating London society’s yearly sojourns to the Highlands for the grouse season and the mid-winter exodus to the French and Italian Rivera. The illustrated weekly titles were full of the latest fanciful frocks, advice on how to dress, the best possible dress for train travel, fashion tips and what to wear once madam had arrived at her intended destination.

Frocks, Frills and Furbelows by Mrs Jack May. The Neat Travelling Woman. An original design for a neat travelling dress, carried out in alpaca in a pretty mouse shade. 1908. Date: 1908
Frocks, Frills and Furbelows by Mrs Jack May. The Neat Travelling Woman. An original design for a neat travelling dress, carried out in alpaca in a pretty mouse shade. The Bystander, 1908.

Planning for holiday breaks morphed into a veritable industry, as undeniably did the old-fashioned travelling trunk’s replacement—the more modern suitcase reflecting the status of wealthy travellers. Trunks were once considered ideal since they could be stacked on top of each other in railway brake vans, but they outlived their use as they were heavy and cumbersome. By the end of the Victorian era, the suitcase acquired a luxury badge, and was considered as important as the designer outfits inside. For women, how they looked and arrived increasingly became benchmarks of civilized behaviour. The Great War put much on hold as country houses and estates were turned into convalescence homes. The McKenna duties of 1915 placed stinging duties on luxury product imports to fund the war effort. Likewise, the fashion industry took a back seat during troubled times.

A fashionable young woman from the 1920s wearing a fur trimmed coat and a green cloche hat, rest her sore feet while sitting on a very large trunk at a railway station. Date: 1927
A fashionable young woman rests her sore feet while sitting on a trunk at a railway station, by Van Abbe in The Bystander, 1927. And Bagages – Grands et Petits, by Douglas Wales in The Tatler, 1929.

Post-war, a new era was characterised by the dramatic lifting of ladies’ hemlines, though the trend was in fact evident by the outbreak of the First World War. Fiona McDonald suggested the 1920s ‘heralded in a shifting of attitude towards fashion that saw women being able to just about bare all and get away with it.’ (Fiona McDonald (2012), Britain in the 1920s, Barnsley, Pen & Sword Books.) They were the decade’s party face, but the main impact of changes for women (and men) was a trend towards looser fitting, more comfortable and casually styled clothes that made travelling so much easier. For ladies this meant an end to the squeezing and prudish fashions that had ruled Victorian and Edwardian lives.

Young woman showing the barrel-line silhouette of the period. She wears a wrap over coat with high fur collar & checker board motif on the hem & a high brimless hat. Date: circa 1920
Dressed for a trip by Luigi Bompard, c.1920. Ladies in travelling clothes, Art, Gout, Beaute, 1926.

In the inter-war years, long-distance train travel in Britain, Europe and America was de-rigueur, as up-to-the-minute new expresses were aided by railway company efforts to enhance passenger experiences with exciting ranges of on-board facilities. Travelling was considered a means to broaden minds and the opportunity to meet new people, providing the chance for railway operators to solidify a burgeoning luxury travel segment. By the end of the later 1920s fashion and luxury train travel were firmly embedded.

Women and their travelling experiences for the first time were put at the heart of much inter-linked marketing activity. LNER, a few years after its formation, ran a series of advertisements placing women on the centre stage of their promotion.

Page from The Bystander, 9th September 1925 featuring adverts for Phyllis Earle hairdressing salons, the millinery department at Marshall & Snelgrove, The Art of Arriving in Scotland from King's Cross by the East Coast Route by L.N.E.R., and Harvey Nichols of Knightsbridge. September 1925
Adverts in The Bystander, 1928 and The Bystander, 1925.

The company by the 1930s had introduced a raft of iconic travel posters featuring well-dressed women enjoying themselves at hotels owned by LNER as well as on their Anglo-Scottish expresses. Norman Hartnell in Spring 1930 launched a tweed outfit called the Flying Scotsman with matching tweed golf bag, hatbox and suitcase. In 1933 The Bystander ran a 12th August fashion feature for ‘those lucky people who are about to board the Flying Scotsman on their way to moors and glens [who] would do well to visit the showrooms at Marshall and Snelgrove before they leave for the North.’ Overseas travel mirrored changing fashion trends as cruising and partying created in today’s terms ‘celebrity destinations’ where top fashion personalities such as Gabrielle ’Coco’ Chanel famously made suntanning on the Riviera fashionable. Travelling and entertaining were features of upper middle-class life during the second half of the 1930s as glamorous trains, liners, and in time, aircraft played their part as essential film settings.

MANY HAPPY RETURNS, Joan Marsh, Ray Milland, 1934 Date: 1934
Comedy film Many Happy Returns with Joan Marsh and Ray Milland, 1934.
A Portfolio of Fashion by Madge Garland, featuring an outfit suggested for travelling on the Flying Scotsman. Date: 1933

Cinema was the most potent image of the age as Hollywood and British film-makers satirised London life. Whilst society was seen to exploit media attention, it also worked the other way as by the end of the decade the media deployed its own agenda. As Dr Ross McKibbon advised ‘the relationship between them and the wider audience for whom these glamorous rituals were intended was never stationary.’ (Ross McKibbin, (2000), Classes and Cultures: England 1918-1951, Oxford, Oxford University Press.) Thus, a modern media celebrity industry was born driving a market for luxury consumer goods with vigorously protected brands for perfume, handbags, stockings and haute couture—fashion and luxury brands closely entwined.

Fashion impacted on other dimensions. Britain possessed a comfortable middle-class whose social horizons were similar to those of the upper-middle-classes but demonstrating growing occupational and residential mobility transforming society and the way one dressed. They bought property around Surrey’s stockbroker-belt areas whilst Sussex and surrounding counties played host to many stylish architecturally designed houses with quick commuter access to the capital aboard Southern’s new Electric Pullmans. Extensions beyond north London became home to John Betjeman’s celebrated ‘Metroland’ living, maintaining standards in dress and diet as well as where people choose to live.

Little surprise inter-war trains, boats and planes and fashion played such a central role. Even by the early 1950s, the nationalised rail system was in on the act cultivating a ‘travelling in style’ fashion stage utilising its crack West Country expresses as a backcloth. A lot has happened in the intervening period, but most travel connoisseurs today would love to harken back to the days of civilised train travel for that long-awaited leisure trip. Not the onerous commuter jaunt, but a delightfully slow tempo (even if the modern train is speeding along at 100 mph plus), where the journey is the destination itself. Of course, the style of a train trip with those little luxuries has changed a little and would perhaps be characterised by mom jeans, esplanade sandals, a well-being book under one’s arm, and a Burberry vintage check trunk in tow, not to forget the odd Instagram story!

Travellers' Joys: the Right Clothes for the Journey. Talking to driver F.W. Page, who leans from the cab of a West of England express, the girl on the left is wearing Jaeger's pure camel hair top coat. On the right is Koupy's 'Romeo', a check wool tweed coat with clever set-on-the-cross back panel. 1950 Date: 1950
Travellers’ Joys: The Right Clothes for the Journey. The girl on the left is wearing Jaeger’s pure camel hair top coat. On the right is Koupy’s ‘Romeo’, a check wool tweed coat with clever set-on-the-cross back panel. The Tatler and Bystander, 1950.

 

 

Going Under: Diving Suits through History

Serious exploration of the underwater world began in the early 17th century, when the first submarine was invented by Dutch physician Cornelis Drebbel.  Then, the environment beneath the sea was considered the most dangerous and mysterious on earth – long before the prospect of exploring environments, such as outer space, was even feasible.

The invention of individual diving suits in the early 18th century allowed a more refined exploration of the ocean depths.  The initial drive for the creation of diving suits was to aid salvage missions, at a time when many ships (carrying many treasures) were lost to the ocean on perilous journeys.  The first diving suits were designed in 1710s and in 1715, English inventor John Lethbridge created the first fully-enclosed suit, consisting of watertight sleeves, a pressurised air filled barrel and a viewing hole.

These basic elements formed the foundation for the design of future diving apparatus, the technological advances of which were covered regularly in illustrated scientific periodicals of the 18th, 19th and 20th centuries.  Expeditions to ships sunken in WWI and WWII, fueled by public intrigue and fascination, were often dramatically illustrated in the likes of newspapers such as the Italian Sunday supplement; “La Domenica Del Corriere” and the French illustrated supplement “Le Petit Parisien”, with bold and vivid interpretations of almost robotic-like diving suits placed in otherworldly environments.

Early diving suits, far away from today’s equivalent, continue to be well-received in popular culture as a representation of the quirky and bizarre, due to their odd appearance and design aesthetics and for their kitsch, retro-futurist elements.  Film and television characters in early diving suits have appeared in cult productions, think the Ghost of Captain Cutler in Scooby Doo – this eerie, glowing and growling deep sea diver is of the show’s most popular villains (Below: Captain Cutler in SCOOBY-DOO 2: MONSTERS UNLEASHED, 2004, (c) Warner Brothers/courtesy Everett Collection).

SCOOBY-DOO 2: MONSTERS UNLEASHED, 2004, (c) Warner Brothers/courtesy Everett Collection
For anyone enchanted by the exploration of the undersea world and have an appreciation for unusual design; the photographs and illustrations of early diving suits held by the Mary Evans Picture Library are a joy to behold.

FREMINET'S MACHINE

Above: French inventor Freminet’s ‘Machine Hydrostatique’ which incorporates something like a  modern diving suit combined  with an air tank.  Engraving by an unnamed artist in Pesce, ‘Navigation sous- marine’, 1772.

KLINGERT'S DIVING SUIT 1

Above: Klingert’s diving suit and apparatus.  Engraving by an unnamed artist in Louis Figuier, ‘Merveilles de la Science’ volume 4 page 637, 1797.


AMBER-HUNTER'S SUIT

Left: Cabirol’s diving suit combines effective protection with considerable ease of movement, the two basic requirements for working underwater.  Engraving by an unnamed artist in Louis Figuier, ‘Merveilles de la science’ volume four, page 639, 1856.

Above: Diving dress and equipment of an amber hunter.  Engraving by an unnamed artist in Louis Figuier, ‘Merveilles de la science’ volume four, page 639, 1856.

Right: A state-of-the-art diving suit of the late 19th century, made of rubber and fitted with an emergency air tank, just in case the unthinkable should happen… Engraving by an unnamed artist in Louis Figuier, ‘Merveilles de la science’ volume four, page 655, 1875.


DIVING SUIT 1922

Left: Diving suit designed for work on the ‘Lusitania’, sunk during World War One and lying at a depth of 80 metres.  Unnamed artist in ‘Le Petit Journal’ 17 December 1922

Right: Divers explore the wrecks of vessels torpedoed during World War One: the amazing suit on the left is specially designed for very deep dives.  Unnamed artist in ‘Le Petit Journal’ 23 May 1920.

 Deep-sea diving suit, for salvage work on HMS 'M1' subrine

Above: A German deep-sea diving suit brought from Kiel for examining the lost submarine ‘M1’. On 21 November 1925, while on an exercise in the English Channel. The ‘M1’ submarine sank with the loss of her entire crew, the crew members appear to have tried to escape by flooding the interior and opening the escape hatch, but their bodies were never found. At the time the submarine was lying too deep to use ordinary diving apparatus. So the decision was made to ask for the assistance of Messrs. Neufeldt and Kuhnke, of Kiel, who specialized in deep-sea diving apparatus.

Diver in metal diving suit attached to cable

Left: A diver in an iron diving suit developed by a German company in Kiel, seen here being lowered into the sea, 1922.

Centre: A diver in an electrically controlled metal diving suit attached to a cable, ready to be lowered into the sea, c. 1924.

Right: A diver in a special iron diving suit is lowered into the sea attached to a cable, c. 1920.

Diving suit used during Lutine salvage operation

Left: Full figure of man in underwater diving suit, c 1940.

Centre: A man holds up a rubber diving suit used during one of many salvage operations of HMS Lutine, which sank off the Dutch coast during a storm in 1799. Photograph c. 1934.

Right: American inventor H.L. Bowdoin with his deep-sea diving suit. On the shoulders are two 1000 watt automobil lamps. 15th August 1931.

DIVING SUIT STRUGGLE

Above: A German underwater photographer struggles to get into his rubber diving suit, with a little help from his friends. Unattributed photograph for Barnaby’s Studios Ltd c. 1930s.

Diver

Above: William Walker, diver, who worked under Winchester Cathedral between 1906 and 1912.

 

Postcards from the nursery: the collection of Peter & Dawn cope

The magical collection of postcards and ephemera amassed by Peter and Dawn Cope has been represented by us here at Mary Evans for almost eight years.  We quizzed its owners, the authors of ‘Postcards from the Nursery’ (Cavendish Publishing, 2000) on the origins of this incredible archive.  Read on to discover more:

 

Children with tangled kites
What sparked your interest in postcards and their illustrators?

Good question. It comes down to the fact that Dawn trained as an architect and I was trained as a graphic designer, so we love visual imagery. In the early seventies when we were raising our family, we were attracted to a very shabby copy of Kate Greenaway’s ‘A Apple Pie’ at the Saturday antique market held behind The Standard pub in Blackheath. From there we built up an good collection of Greenaway books which were fashionable at the time.

Then we began to attend book auctions at Sothebys, then held at Chancery Lane. Here we met plenty of book people who opened our eyes to other illustrators including Willebeek le Mair, Charles Robinson, Rackham, etc, etc. I recall that we bid for and bought for £470 a set of 10 watercolours by Millicent Sowerby, illustrated by her for publication in Humphrey Milford children’s annuals. This led us into collecting 1920s children’s books.

On a rainy holiday trudging round a market in Truro we stumbled on a postcard album brim full of postcards illustrated by Humphrey Milford artists like Lilian Govey, Eileen Hood, Susan Pearse and Millicent Sowerby. Contained in the album were 500 postcards sent to two children living in Plymouth by their parents (who were away a lot) and their grandma. This fed our appetite for more, so countless postcard fairs then ensued.

Nursery land

It’s a pretty extensive collection. Do you know how many postcards you have?

About 10,000.

And are you still collecting?

Yes. The collection has broadened to include various artists and publishers whose illustrative work epitomises social taste and the activities of the period 1900-1930 – the years covered by our collection.

Do you have a particular favourite illustrator?

One of our many favourites is Florence Hardy, sister of Dudley Hardy and daughter of marine painter Thomas Bush Hardy. She trained at the Sorbonne as a miniaturist. But by the time she graduated there wasn’t much demand for miniature painting. And when her father drank himself to death in 1897 leaving his new young wife (formerly the family housemaid) with a baby, Florence was obliged to seek work as a postcard and greeting card illustrator, to support the large family. I was told she worked with a magnifying glass. If you look at one of her postcards you will appreciate that it is carried out with the precision of a miniaturist.

Pub: Humphrey Milford, 'Postcards for the Little Ones'. Sky Fairies series. Fairies frolicking in the sky. Artist: Amy Millicent Sowerby Date: 1920

A lot of postcard artists in this genre were women. Why do you think this is?

There is a section on the rise of women artists in our book (see pages 22-25). Briefly, towards the end of the nineteenth century more girls had the freedom to attend art school at a time when women were campaigning for greater independence. Enterprising women, mainly from the middle class, found that they could combine freelance commercial illustration without compromising their family duties. And when World War 1 came along they contributed to the war effort by creating patriotic postcards featuring children, aimed at spreading propaganda to the youngest members of society.

Four little girls dressed in identical red capes and carrying matching fur muffs step out looking very festive. Date: c.1920

Did you meet any of the artists featured in ‘Postcards from the Nursery’?

We met Molly Brett, René Cloke, Kay Nixon, Susan Pearse, Joyce Plumstead, Jenifer Rickard and May Smith. We also met many of the next generation whose artist relatives were by then deceased.

Other than postcards, do you collect any other types of ephemera?

Post-Victorian greeting cards (many illustrated by our favourite postcard illustrators)
Illustrated children’s books including:

Dean’s Rag Books and Rag Sheets 1902-1940 (about 300+ rag books and 100+ rag sheets) Miniature children’s books published by Humphrey Milford (about 300 books)
Kate Greenaway (extensive collection)
Henriette Willebeek le Mair (extensive collection of books, postcards and china)**

Paintings and drawings by children’s book artists including:

Florence Mary Anderson, Maude Angell, Honor Appleton, Edith Berkeley, Edna Clarke-Hall, Muriel Dawson, Charles Folkard, Lilian Govey, Kate Greenaway, Florence Hardy, Helen Jacobs, Helen Grace Marsh Lambert, Ethel Larcombe, Joyce Mercer, Ethel Parkinson, Susan Beatrice Pearse, Rosa Petherick, Agnes Richardson, Millicent Sowerby, Fred Spurgin, Margaret Tarrant, Dorothy Wheeler.

Nursery china
Penguin Books published 1960-1980 (about 2200 books)
Books on art and design

**During the nineteen seventies and eighties I acted as design consultant to a London-based publisher,
reproducing the illustrations of Henriette Willebeek le Mair into books and on to porcelain in a more modern format. As a result we were introduced to the son of her original publisher, Augener. He sold me several signed limited edition copies of her famous books.

Do you have any plans for your collection?

Our prime concern is deciding how best to keep the collection intact after we depart. Currently we are at an advanced stage of building a Filemaker database for the postcard collection which may be extended to our greeting cards and other ephemera in due course. Ideally, we will want to sell the collection as a single entity to a university library or national institution either in the UK or abroad.

Delineator July 1929 - Cover in Art Deco style depicts a woman by the sea with cruise liner. Date: 1929

Have you ever considered an exhibition?

We have held a successful three month exhibition entitled ‘Postcards from the Nursery’ at Bethnal Green Museum in 1979, which was widely reviewed in the national press. One of our guests was Susan Pearse, artist of the Ameliaranne series of books from the twenties, thirties and forties, who was approaching 100 years of age by the time the exhibition opened.

We would love to mount another exhibition and create another book with a fresh presentation, make corrections and add new material and information gleaned over the ensuing years since ‘Postcards from the Nursery’ was published 17 years ago. Ideas and suggestions would be most welcome.

Christmas scene

Can you explain the obsession among postcard artists with Holland?

In Edwardian Britain people began to venture abroad for their summer holidays. Holland was the popular destination of choice. The Dutch were friendly and welcoming and most of them spoke English, whereas the French, after many years battling with the British, tended to be less welcoming towards British holidaymakers.

Spain and Italy were too distant for all but the wealthy. Consequently, the Dutch responded to this surge of British visitors by creating a huge market for souvenirs for the British to take home, and postcards that they could send back to their loved ones. At this time children seldom went abroad with their parents, but remained at home with their governesses, so they would receive postcards from their parents depicting Dutch children.

Here’s a lightbox of 100 images from the Peter & Dawn Cope collection.

Dutch boy and girl in blue

A Transcontinental Metro and other dreams of the future – as illustrated in the past

I always love delving into the unusual here at the archive and from spooky spectres to spoon-bending we have it all, but one area I’m particularly fascinated with is the collection of imaginative illustrations dating pre-1960 which fantasise on what the future may hold in the year 2000 and beyond.  These popular images regularly appeared in scientific and general interest periodicals, children books, collectables and magazines.  Common illustrated themes included wonderful and complex infrastructure, high capacity and ultra hi-speed transport, space exploration and domestic living with machines for every chore you could think of.

Much of the ideas depicted were entirely plausible at the time, for example video calling, but equally some imaginations of the future were a good way off reality and really delved into the realm of fantasy;  ideas such as life on Mars in 50 years time and underwater bikes being used for the casual commute across the English Channel!

One particularly charming example in the archive is the promotional sticker book published c.1950 by Belgian chocolate company ‘Aiglon’, titled ‘L’An 2000 / ‘t Jaar 2000’ The album features many unique future scenarios such as the dredging and reclaiming of the Mediterranean sea between France, Spain, Italy and North Africa, aeroplanes the size of cruise ships and post sent by intercontinental rocket.  How I would have loved to collect each individual sticker with the purchase of a chocolate bar!  At Mary Evans we are lucky enough to hold the full completed album (images below).

As much as some of the ‘guesses at futurity’ are hard-to-swallow, the images offer a fantastic insight into the vivid, thought-out and often humorous imaginations of our forefathers at what our world may look like by the new millennium.  There are hundreds of images of the ‘future’ for your perusal on our website, which are available to license and you can find them here, but below you can see some favourites from a variety of sources – I do hope they delight!

Future 1

Future 1a


Cityscapes of the Future:
 

New York of the future

Left: Autogyros and other aircraft land on rooftops in the London of the future, by Henry Woolley in ‘The Wonder Book of Aircraft’, 1931.

Centre: Postcard showing the New York of the future, date unknown.

Right: A city street of the future by Henry Woolley in ‘The Wonder Book of Aircraft’, 1931.


Transport and Infrastructure:

TRANSATLANTIC TUNNEL

Left: Transatlantic tunnel, c. 1950 for the Biekens biscuit company, Belgium.

Right: Observation of the sea bed from transparent-bottomed boats, using atom-ray illumination, c. 1950 for the Biekens biscuit company, Belgium.

MEDITERRANEAN RECLAIMED

Left: Reclaiming the Mediterranean for agricultural use, c. 1950 for the Biekens biscuit company, Belgium.

Right: Transcontinental metro travelling underground beneath continents, c. 1950 for the Biekens biscuit company, Belgium.

 

SUPER-JUMBO AIRCRAFT

Left: Super-jumbo aircraft carrier, c. 1950 for the Biekens biscuit company, Belgium.

Right: Submarine motorbike, c. 1950 for the Biekens biscuit company, Belgium.

 

CHANNEL ROAD BRIDGE

Left: Channel road bridge between Calais and Dover c. 1950 for the Biekens biscuit company, Belgium.

Right: Jet-propelled snow mobile, c. 1950 for the Biekens biscuit company, Belgium.

 

FUTURE MONORAIL

Left: Traffic control centre, c. 1950 for the Biekens biscuit company, Belgium.

Right: Monorail proposal, March 1941.  Illustration by B und H Romer- Munchen, in Delhagen und Klafigs Monatshefte.

 

CIRCULAR AIRPORT PROJECT

Left: A prediction that aircraft will be guided to their destinations by beacons – vertical lights positioned beside motorways, indicating the route from town to town, c. 1935.  Collectors’ card by Byrrh, French aperitif.

Right: A suggested central London overhead airport at King’s Cross showing aeroplanes landing on the runways of a huge wheel-shaped structure. Illustration by Charles W Glover in the Illustrated London News, 6 June 1931.

 

TRAIN OF TOMORROW

Left: Prediction of what the railway train of tomorrow will look like.  Totally streamlined for greater speed and economy, c. 1935.  Collectors’ card by Byrrh, French aperitif.

Centre: Future Transatlantic passenger liners, which will be aerodynamically shaped for faster travel. This vessel is based on a project by American designer Norman Bel Geddes, c. 1935.  Collectors’ card by Byrrh, French aperitif.

Right: Landing spot for airplane, parking space for cars on every storey, France, circa 1930.


Domestic living:

future, vision In the year 2000, television-phone,

Above: Future vision un the year 2000, television-phone, colour lithograph, France, 1910.


future, household, automatic floor polisher with

Above:
Future vision in the year 2000, an electric scrubber, colour lithograph, France, 1910.

Futuristic home, with chores done automatically

Above: A futuristic home, with chores done automatically. The housewife’s life will be an easy one in which she can sit back, read the paper and listen to music.  Allers Familj Journal (Sweden), 24 May 1929.


Robot servant polishing shoes

Left: A futuristic device to help a gentleman get dressed in the automatic home of the future. At the press of a button, a mechanical arm holds out his suit, top hat and walking stick, while a platform on wheels delivers his shoes. Allers Familj Journal (Sweden), 24 May 1929.

Centre: The servant of the future – a robotic servant polishes a man’s shoes while he sits reading in his armchair. Le Petit Inventeur (France) c. 1929.

Right: A futuristic invention for the lazy person — no need to leave your seat when you need a drink, in the automatic home of the future. A man sits in his armchair, smoking a cigar, while a mechanical arm drops through the ceiling to offer him a tray of drinks. Allers Familj Journal (Sweden), 24 May 1929.

SUBURBAN HOME, ROCKET

Left: Suburban home with garage for family rocket, c. 1950 for the Biekens biscuit company, Belgium

Right: Kitchen of the future, c. 1950 for the Biekens biscuit company, Belgium