Travelling in Style

This October sees the publication of a new illustrated book on luxury railway travel in Britain which features previously unpublished research material and rare archival images, many of them from the Illustrated London News collection housed here at Mary Evans. Luxury Railway Travel: A Social and Business History by Martyn Pring (Pen & Sword Transport, October 2019) chronicles the products and services shaped by railway companies and hospitality businesses for Britain’s burgeoning upper- and middle-classes in the interwar years. For our latest blog, Martyn explores the connections between women’s fashion and first-class travel.

At the 19th century’s tail end, a marketplace for men’s and women’s fashion accessories evolved; for designers it was not just an opportunity to create new attire but the notion of selling a ‘complete look’ made up of hats and footwear, jewellery, scarves, ties, gloves and bags. Throughout the Edwardian period, interest in fashion gained momentum as women from higher social classes found new freedoms. Not only were restaurants and hotels deemed suitable for groups of women, but a state of independence developed surrounding early forms of a retail or shopping culture.

High-quality suppliers and department stores sprung up around city centres; special malls and arcades of individual shops appeared in prosperous districts of London, Paris, Milan, New York and Chicago selling a variety of high-end products especially women’s fashions. Couturier and dress maker, Lady Lucy Duff Gordon, a female entrepreneur, was typical of the period trend setters. A Titanic survivor, she pioneered sexy underwear having established her credentials during the mid-1890s running a Mayfair shop selling (at the time) breath-taking lingerie. Courtesy of her investor husband, Sir Cosmo, she ran shops in several international cities. This was all part of the Edwardian garden party; historian Professor Bernard Rieger noted first-class passengers were ’part of an expanding market for luxury goods and services that, together with high-class hotels, spas and exclusive retail outlets catered for a clientele of aristocrats, members of the European haute bourgeoisie, and American plutocrats.’ (Bernhard Rieger (2005), Technology and the Culture of Modernity in Britain and Germany 1890-1945, Cambridge, Cambridge University Press.)

Lady Lucy Duff-Gordon (1863-1935) English fashion designer developed an international business in London, Paris, New York, and Chicago, designing for stage and screen, as well as the wealthy. Ca. 1915.
Lady Lucy Duff-Gordon (1863-1935)  developed an international business in London, Paris, New York, and Chicago, designing for stage and screen, as well as the wealthy. Photo c. 1915.

Hardly surprising the world of fashion increasingly occupied the minds of publishers who fine-tuned individual titles targeting particular groups of women. The idea of ‘travelling in style’ gained ground. What women wore mirrored the high-class environments of homes, hotels, ocean liners and the first-class train carriage, but for publishers, editorial and advertising appeared side by side with railway holiday arrangements and the special supplements celebrating London society’s yearly sojourns to the Highlands for the grouse season and the mid-winter exodus to the French and Italian Rivera. The illustrated weekly titles were full of the latest fanciful frocks, advice on how to dress, the best possible dress for train travel, fashion tips and what to wear once madam had arrived at her intended destination.

Frocks, Frills and Furbelows by Mrs Jack May. The Neat Travelling Woman. An original design for a neat travelling dress, carried out in alpaca in a pretty mouse shade. 1908. Date: 1908
Frocks, Frills and Furbelows by Mrs Jack May. The Neat Travelling Woman. An original design for a neat travelling dress, carried out in alpaca in a pretty mouse shade. The Bystander, 1908.

Planning for holiday breaks morphed into a veritable industry, as undeniably did the old-fashioned travelling trunk’s replacement—the more modern suitcase reflecting the status of wealthy travellers. Trunks were once considered ideal since they could be stacked on top of each other in railway brake vans, but they outlived their use as they were heavy and cumbersome. By the end of the Victorian era, the suitcase acquired a luxury badge, and was considered as important as the designer outfits inside. For women, how they looked and arrived increasingly became benchmarks of civilized behaviour. The Great War put much on hold as country houses and estates were turned into convalescence homes. The McKenna duties of 1915 placed stinging duties on luxury product imports to fund the war effort. Likewise, the fashion industry took a back seat during troubled times.

A fashionable young woman from the 1920s wearing a fur trimmed coat and a green cloche hat, rest her sore feet while sitting on a very large trunk at a railway station. Date: 1927
A fashionable young woman rests her sore feet while sitting on a trunk at a railway station, by Van Abbe in The Bystander, 1927. And Bagages – Grands et Petits, by Douglas Wales in The Tatler, 1929.

Post-war, a new era was characterised by the dramatic lifting of ladies’ hemlines, though the trend was in fact evident by the outbreak of the First World War. Fiona McDonald suggested the 1920s ‘heralded in a shifting of attitude towards fashion that saw women being able to just about bare all and get away with it.’ (Fiona McDonald (2012), Britain in the 1920s, Barnsley, Pen & Sword Books.) They were the decade’s party face, but the main impact of changes for women (and men) was a trend towards looser fitting, more comfortable and casually styled clothes that made travelling so much easier. For ladies this meant an end to the squeezing and prudish fashions that had ruled Victorian and Edwardian lives.

Young woman showing the barrel-line silhouette of the period. She wears a wrap over coat with high fur collar & checker board motif on the hem & a high brimless hat. Date: circa 1920
Dressed for a trip by Luigi Bompard, c.1920. Ladies in travelling clothes, Art, Gout, Beaute, 1926.

In the inter-war years, long-distance train travel in Britain, Europe and America was de-rigueur, as up-to-the-minute new expresses were aided by railway company efforts to enhance passenger experiences with exciting ranges of on-board facilities. Travelling was considered a means to broaden minds and the opportunity to meet new people, providing the chance for railway operators to solidify a burgeoning luxury travel segment. By the end of the later 1920s fashion and luxury train travel were firmly embedded.

Women and their travelling experiences for the first time were put at the heart of much inter-linked marketing activity. LNER, a few years after its formation, ran a series of advertisements placing women on the centre stage of their promotion.

Page from The Bystander, 9th September 1925 featuring adverts for Phyllis Earle hairdressing salons, the millinery department at Marshall & Snelgrove, The Art of Arriving in Scotland from King's Cross by the East Coast Route by L.N.E.R., and Harvey Nichols of Knightsbridge. September 1925
Adverts in The Bystander, 1928 and The Bystander, 1925.

The company by the 1930s had introduced a raft of iconic travel posters featuring well-dressed women enjoying themselves at hotels owned by LNER as well as on their Anglo-Scottish expresses. Norman Hartnell in Spring 1930 launched a tweed outfit called the Flying Scotsman with matching tweed golf bag, hatbox and suitcase. In 1933 The Bystander ran a 12th August fashion feature for ‘those lucky people who are about to board the Flying Scotsman on their way to moors and glens [who] would do well to visit the showrooms at Marshall and Snelgrove before they leave for the North.’ Overseas travel mirrored changing fashion trends as cruising and partying created in today’s terms ‘celebrity destinations’ where top fashion personalities such as Gabrielle ’Coco’ Chanel famously made suntanning on the Riviera fashionable. Travelling and entertaining were features of upper middle-class life during the second half of the 1930s as glamorous trains, liners, and in time, aircraft played their part as essential film settings.

MANY HAPPY RETURNS, Joan Marsh, Ray Milland, 1934 Date: 1934
Comedy film Many Happy Returns with Joan Marsh and Ray Milland, 1934.
A Portfolio of Fashion by Madge Garland, featuring an outfit suggested for travelling on the Flying Scotsman. Date: 1933

Cinema was the most potent image of the age as Hollywood and British film-makers satirised London life. Whilst society was seen to exploit media attention, it also worked the other way as by the end of the decade the media deployed its own agenda. As Dr Ross McKibbon advised ‘the relationship between them and the wider audience for whom these glamorous rituals were intended was never stationary.’ (Ross McKibbin, (2000), Classes and Cultures: England 1918-1951, Oxford, Oxford University Press.) Thus, a modern media celebrity industry was born driving a market for luxury consumer goods with vigorously protected brands for perfume, handbags, stockings and haute couture—fashion and luxury brands closely entwined.

Fashion impacted on other dimensions. Britain possessed a comfortable middle-class whose social horizons were similar to those of the upper-middle-classes but demonstrating growing occupational and residential mobility transforming society and the way one dressed. They bought property around Surrey’s stockbroker-belt areas whilst Sussex and surrounding counties played host to many stylish architecturally designed houses with quick commuter access to the capital aboard Southern’s new Electric Pullmans. Extensions beyond north London became home to John Betjeman’s celebrated ‘Metroland’ living, maintaining standards in dress and diet as well as where people choose to live.

Little surprise inter-war trains, boats and planes and fashion played such a central role. Even by the early 1950s, the nationalised rail system was in on the act cultivating a ‘travelling in style’ fashion stage utilising its crack West Country expresses as a backcloth. A lot has happened in the intervening period, but most travel connoisseurs today would love to harken back to the days of civilised train travel for that long-awaited leisure trip. Not the onerous commuter jaunt, but a delightfully slow tempo (even if the modern train is speeding along at 100 mph plus), where the journey is the destination itself. Of course, the style of a train trip with those little luxuries has changed a little and would perhaps be characterised by mom jeans, esplanade sandals, a well-being book under one’s arm, and a Burberry vintage check trunk in tow, not to forget the odd Instagram story!

Travellers' Joys: the Right Clothes for the Journey. Talking to driver F.W. Page, who leans from the cab of a West of England express, the girl on the left is wearing Jaeger's pure camel hair top coat. On the right is Koupy's 'Romeo', a check wool tweed coat with clever set-on-the-cross back panel. 1950 Date: 1950
Travellers’ Joys: The Right Clothes for the Journey. The girl on the left is wearing Jaeger’s pure camel hair top coat. On the right is Koupy’s ‘Romeo’, a check wool tweed coat with clever set-on-the-cross back panel. The Tatler and Bystander, 1950.

 

 

The Story of Empire Day

In 1890, Reginald Brabazon, 12th Earl of Meath, was invited by a clergyman acquaintance to address the young men of his congregation. The boys had been lured by the promise of “a half-crown spread for a penny” and the vicar was anxious to find a speaker who might be interesting enough to hold their attention. In an age before the phenomenon of the teenager was recognised, he was having trouble connecting with his youthful audience. After tea and cakes, the Earl decided he would entertain them with tales he had himself enjoyed, of the men who had been awarded the Victoria Cross during the Indian Mutiny. His choice of subject was spot on; the boys were enthralled but it soon became clear that, not only had they never heard about the Indian Mutiny, but nor did they know anything about India.

Meath, Empire map

Lord Meath was appalled. After enquiring with the local schoolmaster he discovered that most pupils’ knowledge of history did not extend beyond Henry VIII.  How, he queried, “could one expect to make patriotic citizens of boys whose knowledge of the Empire stopped four centuries and more before their own time? They knew nothing of Great Britain’s relations with India, with America, or the later swelling Imperial note which resounded through the world, to make Britain not only the greatest political fact but the greatest political fact in the farthest-flung Empire the world has ever seen.”

Meath, an ardent Imperialist wanted the nation’s youth to share his enthusiasm, and, after discovering the situation was similar around the country, made it his personal crusade to educate and disseminate the idea of Empire to a rising generation. Setting up an office in his home, funding his campaign with an annual budget of £5000 provided by his wealthy wife and working with two secretaries, he set to work, lobbying high profile M.Ps. By 1896, he was proposing an Empire Day, first adopted by the province of Ontario the following year.

Meath suggested May 24th, the birthday of Queen Victoria, as the most suitable day to celebrate. It would be a public holiday for all school children around Britain, “with the exception of a couple of hours in the morning, to be spent in exercises of a patriotic and agreeable nature and in listening to lectures and recitations on subjects of an Imperial nature.”

Sphere, Daily Graphic, Wonder Book of Empire

Sir Philip Game during his speech in the Martin Place in Sydney at the celebration of the Empire Day of Combined Patriotic Societies of N.S.W. Next to him in vestment, the Lord Mayor of Sydney, left in the background, the main post office building. Above the people there is a banner with the words 'Empire Day Demonstration'.

The official adoption of Empire Day around the world was gradual. In 1905, Australia recognised the May 24th celebration. In 1916, when Britain was in the tightest grip of war and a reinforcement of national patriotism was called for, King George V officially sanctioned the observance of Empire Day by ordering the Union Jack to be flown from public buildings on that day. Lord Meath however had been encouraging it far longer, though not everyone was as enthused about the idea as he was.  An opinion piece in The Bystander from 1913 had a cynical tone: “Empire Day is over and thousands of little Englanders have once more been reminded there is such an institution as the British Empire. Presumably it is with a view to blaring this fact into their ears that the excellent Lord Meath keeps the celebration so noisily going.” In 1922, the Government of India also officially adopted Empire Day though again, it had been celebrated in that country since 1907.

kneeling with flag, celebrationsOnce established in the mother country, Empire Day was a major event. In 1928, The Sphere magazine reported that 5,000,000 children took part, and in Hyde Park, 100,000 attended a celebration in Hyde Park where they were led in patriotic singing by Dame Clara Butt and the massed marching bands of the Guards played “appropriate songs”. Children in towns and villages around the country would enjoy their day off school, many dressing up in costume, sometimes to take part in a pageant of British history. Invariably, among the fancy dress costumes, there would always be at least one Britannia.

certificate, massed choir

fancy dress, buy empire

Through our eyes, looking back to over a hundred years ago, with the British Empire a dim and distant memory even for the older generation, Empire Day, with its meetings, songs and lectures sit uncomfortably with our current views and concerns over our Imperialist past and the growth of nationalism in the post-Brexit era. Subliminal brainwashing and patriotic jingoism? Or a celebration of the bonds between nations in an Empire where the sun never set? Lord Meath certainly believed it was the latter, and the movement’s motto; “Responsibility. Duty. Sympathy. Self-Sacrifice” indicated there were worthy motives behind the pomp and pageantry of Empire Day. Lord Meath died in October 1929, long before the Second World War and the final dismantling of the Empire he had done so much to promote. In its place, the Commonwealth, founded in 1949 and with King George VI, and now our present Queen as Head. With its programme of initiatives to promote peace, development and justice, the Commonwealth, currently with 53 member states, is a force for good. Commonwealth Day is held in the second week of March, and is therefore further disconnected from the Empire Day in which it is rooted. Nevertheless, pride and participation in the concept of Empire was an integral part of being British in the first half of the twentieth century and on this day a century ago, children across the world would have been looking forward to a day off school.

 

 

 

 

Sprucing Up – The History of the Christmas Tree

Bringing home the Christmas tree

On 23 December 1848, The Illustrated London News published an engraving by J. L. Williams of Queen Victoria, Prince Albert and their five children gathered around a twinkling Christmas tree at Windsor Castle.  The publication of the picture was to mark the defining moment for the Christmas tree and within a short few years, it had, despite Dickens dismissing it as, “the new German toy,” become a widely adopted and accepted part of festive celebrations in Britain.  But the history of the Christmas tree stretches far further into previous centuries.  Allow our timeline to take you on a pine-scented journey back in time.

Christmas Tree

8th century – European legend attributes the origin of Christmas trees to the English St. Boniface, aka Winfrid of Crediton, a missionary in Germany.  Its rather grisly genesis stems from Winfrid’s chopping down of a tree before a crowd of barbarians, used previously as a site for human sacrifices.  According to legend, the blood-stained tree, “fell like a tower, groaning as it split asunder” but close by, a young fir tree stood miraculously unharmed leading Winfrid to lecture his audience, “This little tree, a young child in the forest, shall be your holy tree tonight”


ST BONIFACE/SACRED OAK

1533 – There is a belief, particularly in Germany, that Martin Luther invented the custom.  One Christmas Eve he was so apparently moved by a firmament of shining stars that he recreated the spectacle for his family by standing a young fir tree in their darkened house and placing candles on its branches.

1605 – The earliest authentic record of Christmas trees as we known them today is in a manuscript in which a Strasbourg merchant wrote, “At Christmas, they set up fir trees in the parlours of Strasbourg and hang thereon roses cut out of many coloured paper, apples, wafers, gold-foil, sweets etc.”

Martin Luther with his Family and their Christmas Tree

1737 – A member of the University of Wittenberg describes a country lady who distributed little trees bearing lighted candles to children, together with gifts laid beneath them.  Later in the century, Samuel Coleridge visited Germany and was intrigued by the delight his hosts took in their Christmas tree, which he described as, “a pleasing novelty”.

1800 – Queen Charlotte, German wife of King George III, hosts a children’s party at which a large yew tree is centre stage, decorated with, “bunches of sweetmeats, almonds, and raisins, in papers, fruits, and toys, most tastefully arranged, and the whole illuminated by small wax candles.”

Decorating the Christmas tree, 1938.
1820s
– In the household of Queen Caroline, maligned consort of George IV, Germans set up Christmas trees bright with candles and hung with presents for English children of the palace.

1840 – A thriving market for pine-tops are sold at a market in Manchester by German immigrants.

CHRISTMAS/TREE DUG UP

1841 – Prince Albert introduces a bedecked tree into seasonal royal festivities writing, “Today I have two children of my own to give present to who, they know not why, are full of happy wonder at the German Christmas tree and its radiant candles.”

1845 – First illustration of a Christmas tree in The Illustrated London News on 27 December 1845 accompanying a report on a celebration given by the London Mission Society at the Temperance Hall in Cripplegate for the benefit of 400 London children.  Their enjoyment “was crowned especially by the exhibition of a German Christmas tree, or Tree of Love, which was erected upon the stage of the Hall.”

Christmas tree at the Temperance Hall, 1845

1848 – One of the ILN’s most famous pictures is published in its 23 December issue and leads to the popularisation of the Christmas tree.  The engraving is accompanied by the following explanation of the tree as, “that which is annually prepared by her Majesty’s command for the Royal Children.  Similar trees are arranged in other apartments of the Castle for her Majesty, his Royal Highness Prince Albert, her Royal Highness the Duchess of Kent, and the Royal household.  Her Majesty’s tree is furnished by His Royal Highness Prince Albert, whilst that of the Prince is furnished according to the taste of her Majesty.”

Queen Victoria's Christmas tree

1851 – Although Christmas trees have been introduced to America by German immigrants in Pennsylvania, the tradition becomes widespread in this year when a woodsman called Mark Carr begins selling trees from Catskills at what will become Mark Carr’s Corner in New York.

1854 – A giant Christmas tree is erected at Crystal Palace.  Christmas trees for sale in Covent Garden market pictured in The Illustrated London News.

Christmas trees in Covent Garden Market, London

1864 – William Chambers writes of the Christmas tree, “the custom has been introduced into England with the greatest success”

1914 – On the Western Front in December 1914, small decorated Christmas trees are used as signs of a temporary truce by German soldiers.


CHRISTMAS TRUCE 1914 WW1

1930 – Artificial Christmas trees were made from dyed goose feathers in 19th century Germany, but in 1930 a British-based Addis Housewares Company created the first artificial Christmas tree made from brush bristles. The company used the same machinery that it used to manufacture toilet brushes.  (Aluminium foil Christmas trees appear in America in 1958).

1947 – A large Christmas tree is gifted to Britain by the city of Oslo as a token of gratitude for British support to Norway during the Second World War.  Given annually, the tree is the central focus of Christmas carol-singing in Trafalgar Square every year.

TRAFALGAR SQUARE TREE

2017 – Mary Evans Picture Library has almost 2000 pictures on their website charting the legends and history of Christmas trees

Christmas Tree Shopping