Max Factor make up booklet with Hollywood stars - Myrna Loy
The New Art of Society Make Up. Promotional booklet by Max Factor of Hollywood, outlining the recent successes of the cosmetics guru's makeup for Hollywood stars while working under studio lights. The booklet contains celebrity endorsements and instructions on how to achieve beauty perfection according to Max Factor's step-by-step instructions. In this case, the title page features an autographed photograph of MGM star, Myrna Loy. Max Factor (15 September 1872 - 30 August 1938), born Maksymilian Faktorowicz, was a Polish-Jewish businessman. Founder of the cosmetics giant Max Factor and Company, he largely developed the modern cosmetics industry and popularised the term make-up in noun form based on the verb
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Booklet Cosmetics Endorsement Endorsements Factor Jan16 Myrna
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