Selfridges, London - Corner of Restaurant
Selfridges and Co, Oxford Street, London - Corner of Restaurant. Founded by American-born retail magnate Harry Gordon Selfridge (1858 - 1947), the Flagship store in Oxford Street was opened in 1909. Selfridge was an innovator in the fields of marketing and advertising, creating a complete shopping environment of enjoyment as opposed to mere functionality. The perfume section was placed front centre (still in evidence in every department store today), merchandise was placed on open display and the store was backed with direct and widely-visible advertising campaigns. This set of cards is a fine example! The London store was designed by Daniel Burnham
Picture No
10282117
Media ID
46544265
Size
4623px x 2897px
(3.4MB)
Credit
Mary Evans / Grenville Collins Postcard Collection
Source
'London's Leading Shopping Centre - 24 Departmental Views. Postcard set produced by Selfridge's, Oxford Street, London
Date
1909
