White Star Line, RMS Titanic - poster for return voyage
White Star Line, RMS Titanic - poster for a return voyage (20 April 1912) that never took place. The Titanic's fateful maiden voyage was a seminal event in 20th century history. A prevailing presumption of invincibility and unsinkability amongst the liner's owners, builders and operators meant that the ship held a shortage of lifeboats, maintained high speeds in an attempt to make an Atlantic crossing record and disregarded iceberg warnings, all of which played a part in the disaster which claimed the lives of over 1, 500 of the 2, 206 passengers and crew on board. Among the fatalities were members of many of Europe's and America's prominent families, all eager to sail on the most opulent ship ever constructed. But the ship was about more than the trappings of luxury for which it is remembered: it was also intended as a means of transport for those whose names didn't appear in any social registers. This extremely rare broadside poster advertises Third Class tariffs on the ship's return voyage from New York to Europe. It includes a photograph of the ship (actually the Olympic, the Titanic's sister ship, which looked practically identical and was often used for promotional material), an interior view of a Third Class cabin and the Third Class dining room. Its rarity results from White Star Line destroying as many of these posters as they could in the wake of the disaster. It is believed that only a handful exist today, either in museums or private collections, one of which appeared in the Victoria and Albert Museum's exhibition Speed and Style
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