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1971 - Enterprising Businessmen are cashing in on the Olympic Souvenir craze - About 700 different articles ranging from a cheap matchbox to expensive jewelry, watches, suitcases, handbags, etc. all bear the Olympic emblem and are being sold like hot cakes. Every novelty intended for marketing has to be submitted to the Olympic Committee for approval and if accepted, a licence has to be bought. It is estimated that the commercial exploitation of the Olympic emblem 1972 will yield about 10 million D-marks in licensing fees. Ops: A headscarf bearing the Olympic emblem. It will be sold all over the world and might turn up in the most unlikely places. Keystone Photo (Credit Image: (c) Keystone Pictures USA/ZUMAPRESS.com/Mary Evans)
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Accepted Approval Articles Bought Businessmen Cakes Cashing Cheap Craze D-marks Enterprising Estimated Expensive Exploitation Fees Handbags Intended Licence Licensing Marketing Matchbox Might Novelty Ranging Submitted Suitcases Unlikely Yield
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