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Feb. 29 World Wide Marketing Harrell International, Inc.: Award Winner Westport, Conn. Product: 409; Household Cleaner. SME-I Citation: For introducing a new consumer product via a series of regional roll-outs and proving that a small firm can tilt successfully against billion dollar giants. Picture (above): Homemaker demonstrates effectiveness of 409 in removing hand-print grease from wall. For More Detail: Request SME-444 -- Capsule case histories of winners

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Billion Capsule Citation Cleaner Conn Consumer Demonstrates Dollar Effectiveness Firm Giants Grease Harrell Homemaker Introducing Marketing Proving Removing Request Successfully Tilt Westport

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