Mary Evans Advert for 'The body-building power of Bovril' 1916 10219711

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Picture No	10219711
Date	1916
Description	Advert for 'The body-building power of Bovril' 1916
Details	An advertisement published in 1916 celebrating 'the body-building power of Bovril.' It describes a munitions factory worker who, wishing to imitate a previous Bovril poster featuring a muscled worker, drank Bovril regularly for a year and 'is now the very picture of splendid health and energy.' The advert also reminds readers that in spite of the rising cost of beef, Bovril's main ingredient, the price of their product has not increased since the beginning of the war.
Source	Advertisement in 'The Illustrated London News', 28 October 1916, page 519
Credit	© Illustrated London News Ltd/Mary Evans
Restrictions	Editorial Use Only

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