Mary Evans A (Y)appy Idea! by William Heath Robinson, WWI rationing 11093048

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Picture No	11093048
Date	1917
Description	A (Y)appy Idea! by William Heath Robinson, WWI rationing
Details	The Ventrimetric System: 'Rational' weights and measures for use in hotels, restaurants, and clubs for the limitation of appetites. One contraption restricts the diner by measuring his expanding waistline, while another, rather embarrassing solution, is to parp a warning once a diner exceeds a certain weight. A humorous comment on the introduction of rationing in Britain during the First World War. The title of the cartoon is a kit on the name of Arthur Yapp. Sir Arthur Yapp (1869-1936) was Deputy President of the YMCA and Director of Food Economy during the First World War.
Source	Illustration by William Heath Robinson in The Sketch, 5 December 1917
Credit	© Illustrated London News Ltd/Mary Evans
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