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Picture No 10252368
Date 1941
Description Advert for Frontier by Joyce California shoes 1941
Details

'Gallant and gay'. if yours is a border-line case of not knowing whether to buy on style or economy, we'd suggest you look at Cool-ees by Joyce. This Fronties model, for example, has a grand eye-catching swagger about it. What you don't see is the amazing amount of hard wear it will give; Joyce has scored a strategical victory for those whose taste outruns their income.
Source Advertisement in Britannia and Eve November 1941 page 55
Credit © Illustrated London News Ltd/Mary Evans
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