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Picture No 10635369
Date 1943
Description Advert for the Ministry of Food 1943
Details

'Precious crusts'. No scrap of bread is too small to save - it means saving valuable shipping space. Of course your best and most direct way of helping, is to take less bread into the house. Most households find they can do nicely with three-quarters of the bread they used to buy and yet can give every member of the family all the bread he or she individully needs. the secret is in eating up every scrap of bread that comes in. Don't forget the end of the loaf. It's the bit that's apt to get left over. You always intended to do something with it. But how often was it thrown out after all! half a sluce of stlae bread saved by everyone in this country every day, means a convoy of 30 ships a year freed to take munitions or men to our fighting fronts.
Source Advertisement in Britannia and Eve May 1943
Credit © Illustrated London News Ltd/Mary Evans
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