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Picture No 10638502
Date 1942
Description Advert from the National Saving Committee 1942
Details

'It's just a game to-day, to-morrow he'll be in earnest'. His dad say he's a bright boy with a bright future. But what are his chance of real success? Will he have the opportunity of taking up a career which offers good prospects or will he find himself in a dead-end- job a job uncongenial, unsuitable and uncertain? your lad's design for living needs your help. You can lay the foundation stones of his future sucess now - by saving. Save regularly each week. Save till it hurts - and each week save more than you saved the week before! Cut down your spending even on necessities. Every penny buys guns, planes, tanks and ships to-day: every penny will help your lad's position in the exciting world of to-morrow.
Source Advertisement in 'Britannia and Eve' November 1942
Credit © Illustrated London News Ltd/Mary Evans
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