Picture No | 10838056 |
Date | 1919 |
Description | Advertisement for Decoltene liquid hair remover |
Details |
Advertisement for Decoltene liquid hair remover, which stresses that the 'vogue for decollete and transparent sleeve makes the smooth underarm a matter of importance to the woman who prides herself on a dainty personality.' 1920s advertisement indicating a move towards removing female body hair because of revealing women's fashion. Decoltene favour coy, feminine words - smooth underarms are 'dainty' and their deodorant is called 'Dinkie'.
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Source | Advertisement in The Bystander, 25 June 1919 |
Credit | © Illustrated London News Ltd/Mary Evans |
Restrictions |
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