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Picture No 10991466 (W/D)
Date 1941
Description Arch Preserver Shoe Ltd advertisement, 1941
Details

Advertisement for Selberite Arch Preserver Shoes promoting two new models for the Spring collection. It reads: "SPRING IS IN THE AIR, let there be spring in your step too. Nature made the foot lively - and lovely. Think of its intricate and superb structure. What footwear can possibly match it? Wearers of Selberite Arch Preserver Shoes know the answer. They know how 'Arch Preservers' give back to their feet Nature's treadbase, which fashionable heels and shapes had thrown out of balance. But the marvel is that Selberite Arch Preserver Shoes also have fashionable heels and shapes. And something more, for these Spring 1941 styles demonstrate the highest art of the shoe designer, both of England and America."
Source Advertisement in Britannia and Eve, April 1941
Credit © Illustrated London News Ltd/Mary Evans
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