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Picture No 10700655
Date 1917
Description Gieve life saving waistcoat for torpedoed shipwreck victims,
Details

Advertisement for the Gieve life-saving waistcoat from Gieves Ltd, The Royal Naval Outfitters, intended for use by victims of torpedoed ships during the First World War. It could be worn as an ordinary waistcoat under uniform, inflated easily in seconds and was fitted with a brandy flask! The advert claims it was the one known and reliable means of life-saving from U-boats and mine disasters, a claim confirmed by a testimonial from one man who, not trusting lifeboats, preferred to use it when he himself was on a torpedoed boat.
Source Advertisement in The Tatler, 30 May 1917
Credit © Illustrated London News Ltd/Mary Evans
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