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| Picture No | 11768628 |
| Date | 1912 |
| Description | Oxo advertisement - Scott Antarctic expedition endorsement |
| Details |
Advertisement for Oxo as supplied to Captain Scott on his ill-fated expedition to the South Pole. The advert quotes a letter from Scott who wrote, 'The various preparations of Oxo have been found very useful and suitable for our camp purposes.' Picture shows penguins looking curiously at an empty jar of Oxo as Scott's party ploughs onwards to their destination. Ironically, this advertisement was published in The Tatler on 27th March, just two days before Scott and remaining two members of his team died from exposure and starvation.
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| Source | Unattributed photograph in 'The Tatler', 27 March 1912, page 151 |
| Credit | © Illustrated London News Ltd/Mary Evans |
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