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'Shush - secret session for advancd thinkers'. Post-war planners have been told - sometimes rudely - that we've got to win the war first. We agree - absolutely. But we can't help feeling that if we'd looked ahead before the war there might not have been one. Take plastics, for instance; they're going to play as big a part in winning the peace as they are in winning the war, so we're going to publish a series of advertisements to show what plastics can and cannot do - just for the few who prefer to do their thinking in advance.

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Picture No	10290415
Date	1942
Description	Advert for British Industrial Plastic Limited 1942
Details	'Shush - secret session for advancd thinkers'. Post-war planners have been told - sometimes rudely - that we've got to win the war first. We agree - absolutely. But we can't help feeling that if we'd looked ahead before the war there might not have been one. Take plastics, for instance; they're going to play as big a part in winning the peace as they are in winning the war, so we're going to publish a series of advertisements to show what plastics can and cannot do - just for the few who prefer to do their thinking in advance.
Source	Advert in The Illustrated London News 14 November 1942 page 560
Credit	� Illustrated London News Ltd/Mary Evans
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