Born in 1928, Colin Sherborne studied at the Guildford School of Photography and by the 1950s had established himself as a professional, commercial photographer carrying out (mainly) studio work for a number of big London advertising agencies on behalf of clients such as Rolls Royce, Cadbury's, Kellogg's, Burberry, Nivea, Pepsi Cola, Silvikrin shampoo and Austin Reed. He was also a regular contributor to The Tatler magazine, often for cover shoots, and it's been fun to discover his pictures within the run of The Tatler we hold here as part of the Illustrated London News archive.
The work we represent covers the period from 1957 to 1962, an era when Britain was told by its Prime Minister it had 'never had it so good' a claim well reflected in this archive of imagery devoted to the consumer. The scenarios are very much of their time, from the white, middle class nuclear family with the stay-at-home mum serving up dinner, to the glamorous couple enjoying a leisurely smoke alongside a luxury car. Colin's pictures, which frequently feature his wife, the model Geraldine Hill, are brilliantly shot, with just the right of amount of nostalgic 'Mad Men' appeal. Like many photographers from this period, Colin Sherborne later moved into film making, but his early advertising work remains a tantalising snapshot of aspirational 1950s Britain.
Click here to browse a selection of 1950s fabulousness, and as ever, do call on 020 8318 0334 or email firstname.lastname@example.org if you have a query or picture research request.