Collection of the week: The Land of Lost Content Collection

Do you remember string pictures and carpet sweepers? Ratners jewellers? Snowball cocktails? Toilet roll in myriad pastel hues or detachable milk bottle bibs asking for an extra 'pinta'? Platform shoes, cassette recorders and space hoppers? Miners makeup, Buzby and Bradford & Bingley? Yugotours, cigarette sweets and those elasticated floral plastic covers you used to put on budgie cages?

The Land of Lost Content archive, the country's foremost collection of pop culture objects and ephemera from the pre-digital age offers all this and much more. Prepare yourself for a trip down memory lane as we present to you the extensive collection of designers Wayne and Gerardine Hemingway and Stella Mitchell, owners of the Land of Lost Content Museum.

Roughly spanning the 1910s to the 1980s, Land of Lost Content reflects the changing tastes of society through a compelling mix of leaflets, magazines, badges, objects, catalogues, cards, collectibles and slogans guaranteed to elicit the words, 'I remember that!' from even the most cynical and forward-looking of individuals. It's the history of design, fashion - and stuff - but most of all, it's the history of us.

We have just uploaded the first 5000 images from this vast collection to our website and will be adding thousands more over the coming weeks and months. Images are available exclusively through Mary Evans Picture Library for a variety of editorial uses. Whether Butlin's is your bag, or retro greetings cards grab you, we've pulled together this edited selection to give you a taste of what's to come. Dive in and lose yourself in The Land of Lost Content.
Mary Evans Picture Library Ltd.  59 Tranquil Vale  Blackheath  London  SE3 0BS. United Kingdom.
Unsubscribe here