Advert for British Industrial Plastic Limited 1942

Shush - secret session for advancd thinkers'. Post-war planners have been told - sometimes rudely - that we've got to win the war first. We agree - absolutely. But we can't help feeling that if we'd looked ahead before the war there might not have been one. Take plastics, for instance; they're going to play as big a part in winning the peace as they are in winning the war, so we're going to publish a series of advertisements to show what plastics can and cannot do - just for the few who prefer to do their thinking in advance

B.i.p Confident Groundbreaking Hopeful Optimistic Plastics

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