Derek Bibby of Pedigree toys and Sindy

Derek Bibby, managing director of Pedigree Dolls alongside the enormously successful Sindy doll, launched two years beforehand in 1963. Bibby, who was sales manager at the time, says, "We wanted to make a doll that was acceptable both to the child and to the mothers. The parents had already shot down the bosomy teenage dolls with high heels- the only other alternative was a baby doll." He added, "Sindy was designed for the English market and we aim for any child to put her into her own way of life."

Bibby Managing Mar24 Matelot Pedigree Sales

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