Helena Rubinstein advert, The War Face, WW1

Advertisement for Helena Rubinstein beauty treatments, asking, Is your's a "war face"'? It It claims that 99 out of a 100 women were showing the strain of the war in their faces and that, even if your social or professional life does not demand it, your PATRIOTISM demands that you keep your face bright and attractive so that you radiate optimism. Thankfully, the renowned face specialist can help you regain your good looks

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