Household shopping without tears

An American housewife pushing a shopping trolley down a supermarket aisle; an unusual site for British ILN readers who were still coping with rationing in 1948. The concept of the supermarket where all manner of goods could be bought in one place, without the assistance of a shop keeper, and then paid for at a checkout, was first introduced in America where rationing did not feature following World War II. This picture was one of a series taken in an A&P supermarket; America's largest chain begun in 1937 and with 1670 supermarkets by 1948

1670 Aisle Assistance Begun Checkout Feature Housewife Introduced Keeper Manner Paid Pushing Rationing Supermarket Supermarkets Tears Trolley

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