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 : Oxo advertisement - Scott Antarctic expedition endorsement


Oxo advertisement - Scott Antarctic expedition endorsement

Advertisement for Oxo as supplied to Captain Scott on his ill-fated expedition to the South Pole. The advert quotes a letter from Scott who wrote, The various preparations of Oxo have been found very useful and suitable for our camp purposes. Picture shows penguins looking curiously at an empty jar of Oxo as Scott's party ploughs onwards to their destination. Ironically, this advertisement was published in The Tatler on 27th March, just two days before Scott and remaining two members of his team died from exposure and starvation

Picture No
11768628
Media ID
46076231
Size
4335px x 5766px (4.2MB)
Credit
© Illustrated London News Ltd/Mary Evans
Source
Unattributed photograph in The Tatler', 27 March 1912, page 151
Date
1912

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Antarctic Endorsement Extract Mar17 Penguin Penguins


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