Procession of fancy dress costumes at the Epilogue Ball
The culminating point of the great advertising convention, the Epilogue Ball, marking the close of the first International Advertising Convention held in Britain, which took place at Olympia in the summer of 1924. Just after midnight, a grand procession took place, in which groups of daintily-dressed women participated. Here, Fortunino Matania, the Sphere magazine's special artist, has chosen to focus on the representatives of The Sphere (naturally), who parade along each holding a letter aloft wearing spherical costumes designed by the well-known firm of theatrical costume designers, W. Clarkson. Preceding them is The Tatler (winners of the first prize) and following are representatives of The Sketch. A great illustration depicting the power and influence of illustrated weekly magazines at this time. See picture number 11090454 for photographs of these groups
