Deutsche Radio-Illustrierte No. 33
Cover of Deutsche Radio-Illustrierte (German Radio Illustrated), No. 33, published for the week of 11-17 August 1935. One of Germany�s principal radio programme magazines, the weekly combined broadcasting schedules, technical articles, entertainment features and reports on developments in radio and communications. During the National Socialist period, radio was regarded as a vital instrument for education, propaganda and mass communication, and publications such as Deutsche Radio-Illustrierte helped familiarise the public with the rapidly expanding world of broadcasting. The cover promotes the 12th Great German Radio Exhibition (12. Grosse Deutsche Rundfunkausstellung) held in Berlin from 16-25 August 1935. An illustrated view of the exhibition complex is dominated by a large swastika flag flying above the grounds, reflecting the close association between broadcasting and the state. The exhibition showcased radio receivers, transmission technology and developments in German broadcasting, while also serving as a public demonstration of technological progress under the National Socialist regime. The cover slogan describes the magazine as 'Die Rundfunkzeitschrift fur Alle' ('The radio magazine for everyone'), emphasising radio�s role as a mass medium reaching all sections of society. The issue appeared during a period when radio ownership was expanding rapidly through the promotion of the affordable Volksempfanger ('People�s Receiver'), designed to bring broadcasting into millions of German homes. As such, the magazine provides a valuable record of the intersection of technology, popular culture and state communication in mid-1930s Germany, illustrating how radio became one of the defining media of the era
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